college of the holy cross – Page 4 – Ciocca Center for Business, Ethics, and Society Blog

May 6, 2019

Ciocca Center Offers Alumni-led Tutorial

Classroom

This spring semester the Ciocca Center offered a new course through the Academic Internship Program. Professor David Chu, Director of the Certificate Programs and Prebusiness Advisor at Holy Cross, partnered with Katharine Quigley ’13, Digital Marketing Manager at Centage, to teach an Introduction to Online Marketing tutorial.

Complementing the Ciocca Center’s mission to connect the liberal arts to the job market, this new tutorial covered introductory marketing content through various readings and in-depth discussions with a focus on the Google Ads Platform. The five students then applied this to the design, implementation and assessment of an actual online marketing campaign for a non-profit, West Seattle Junction.

“A strong liberal arts education prepared me for an ever-changing digital marketing landscape.” starts Katharine. “It was rewarding to help current Holy Cross students learn new digital marketing concepts and vocabulary, and then see them pair those tools with their existing critical thinking and leadership skills to make a real impact on a nonprofit client.”

Thank you to Katharine for reaching out and offering to work with students on this technical topic. She worked with Professor Chu to identify readings, design a syllabus and spent every Wednesday night on campus working with students interested in a career in marketing communications.

Who were the lucky students involved? 18 students applied for this opportunity and only five were selected: Joe Egan ’19, Tim Haemmerle ’19, Olivia Lozy ’20, Lilly Puccia ’19 and Madeline Thero ’19.

UPDATE: Each of the students involved won a “Top Marketer Certificate” from Google! The award is based on successful completion of the Google Ad Grants Online Marketing Challenge, passing the Google Ads Fundamentals Assessment, and a positive client experience survey rating from their nonprofit. Congratulations on the excellent work!

Ciocca Center Intern to Interview Anne Fink ’85, P17

Anne Fink ’85, P17
President of Global Foodservice, PepsiCo

“One of my mentors has been a real model for servant leadership. This notion of putting others first stands out to me: just because you’re at the top of the organization, doesn’t mean that people are serving you.”

On April 1, 2019, Ciocca Center Student Intern Sarah Anderson ’20 interviewed Anne to learn about her journey in the food and beverage industry. Anne is the President of Global Foodservice at PepsiCo and is a member of the Holy Cross Board of Trustees.

What did you want to be when you grew up? Did you always know you wanted to work in the food and beverage industry? I grew up in a business family. My father and mother started a business when I was in grade school and it ended up being a family affair. It was a company called Mats Incorporated, a commercial floor matting business. My father started it from the trunk of his car selling doormats to businesses. Little by little, he grew the business into a pretty large and successful entity. Actually, my three brothers own the business and run it today and they have hundreds of employees. My mother would type the invoices at night and I used to help her. So, it was very much a family business. I grew up interested in business, curious and involved. I knew I liked business and was interested in pursuing a career in it. I had a good feeling for that pretty early on in life. Continue reading “Ciocca Center Intern to Interview Anne Fink ’85, P17”

April 9, 2019

Ciocca Center Intern Interviews Bill Abbott ’84

Bill Abbott ’84
President & CEO of Crown Media Family Networks

“This is where being a major in English really comes in handy. I feel like I learned story, characters, and emotion and all the things that comprise great storytelling at Holy Cross.”

On March 29, 2019, Ciocca Center Student Intern Sarah Anderson ’20 interviewed Bill to learn about how he turned his English Major into a career in the entertainment industry. Bill is the President and CEO of Crown Media Family Networks.

What did you want to be when you grew up? Did you always know you wanted to work in the entertainment industry? No, not at all. I was an English major, with a lot of political science classes mixed in there. I was really focused more either on law school or teaching when I was at school. But, after college I felt like more school wasn’t really where I wanted to be my first year out. So, I was fortunate enough to get a job in the media world, loved it from the beginning, and decided that’s what I would focus on. Entertainment is not something I intended on, but the liberal arts education provided me with a great backdrop for really anything I wanted to do because it teaches you and gives you a good sense of how to communicate and critically think and write. All of those are crucial aspects to any job. Continue reading “Ciocca Center Intern Interviews Bill Abbott ’84”

April 1, 2019

Ciocca Center Intern Interviews Bob Guillocheau ’82

Bob Guillocheau ’82
Chairman & CEO of Ascensus

“We are very much a mission based company, values driven, and a lot of that came from my learnings at Holy Cross. The ‘men and women for others’ very much resonated with me and it’s something I bring with me everyday when I go to work.”

On March 22, 2019, Ciocca Center Student Intern Sarah Anderson ’20 interviewed Bob Guillocheau ’82 to learn about his journey from HC into the financial services industry. Bob was an economics and accounting major and currently serves as the Chairman & CEO of Ascensus.

Who/What inspired you to enter the business world? I graduated Holy Cross with an economics accounting degree and, typically if you have a accounting degree, you get recruited by what was back then the big eight accounting firms. There have been mergers and today it is the big four accounting firms. The world has changed a lot from 1982 when I graduated, but getting recruited is what got me into financial services and the business world. I took an accounting class in high school, taught by a woman by the name of Mrs. Ellis. She made it really fun and interesting and she was a businesswoman who explained to us how the world works and how accounting and finance plays into any aspect of company. Continue reading “Ciocca Center Intern Interviews Bob Guillocheau ’82”

March 28, 2019

The Holy Cross Student Investment Fund Wins First Prize

On March 28, 2019 the Holy Cross Student Investment Fund competed in the UMASS Minuteman Equity Fund. With twelve teams competing, including MIT, Harvard, Columbia, Georgetown, Penn State, UConn, Northeastern and Babson, Holy Cross won $3,000 for first prize! The four students, (pictured below, pitched CVS. Congratulations!

HC Student Investment Fund Left to right: Hayden Ivatts ‘21, Jack Boyd ‘21, Jack McConville ‘20, Hannah Callaghan ‘20

The HC Student Investment Club, now in its second year through the Ciocca Center for Business, Ethics, and Society, is a group of 37 students from all class years and majors. After a competitive application process, students work in teams to gain experience in the fields of asset valuation, equity research and portfolio management with the Bloomberg Terminal on campus. The students work closely with alumni and have scheduled site visits in NYC and Boston, MA.

“On our recent trip to New York, we showcased this feat and the work of our club to key alumni in the financial services industry.” comments Jack Boyd ’21. “There, the Industrials and Technology Group showcased their pitch-decks on United Rentals (URI) and Square, (SQ) respectively. The rigor and quality of these presentations were amplified with the use of our Bloomberg Terminal and strengthened after weeks of hard work within their coverage groups.”

Thanks for reading! Cassie

Cassie Gevry, Associate Director of Student Engagement
Ciocca Center for Business, Ethics, and Society

March 13, 2019

Ciocca Center Intern Interviews John Andreoli ’82

John Andreoli ’82
President & CEO of Sullivan Group Insurance

“With an economics background, I knew I wanted to be in business for myself at some point, so this opportunity gave me the chance to build a business from the ground up and join a firm that had already been in existence, and then have built that for the past 35 years.”

On February 25, 2019, Ciocca Center Student Intern Sarah Anderson ’20 visited John’s Worcester office for an interview and to learn about his journey from HC into the insurance industry. John was an economics major and currently serves as the President & CEO of Sullivan Insurance.

Who/What inspired you to enter the business world? My path was a little unconventional. My dad was in the business on the life insurance side for 56 years. And I wasn’t exactly sure what I wanted to do. I wanted to play football when I got out of HC, which I did. For 2 ½ years I played professionally with the USFL (a league that’s not around anymore). I spent a little bit of time with the Patriots on injured reserve. So, I knew I wanted to get involved in the business world at some point, but I wasn’t sure exactly where. And I had my insurance licenses, and I decided that while I was playing, I would get into this business on a part-time basis in the off-season, which I did in 1983. It’s been continuous since then. With an economics background, I knew I wanted to be in business for myself at some point, so this opportunity gave me the chance to build a business from the ground up and join a firm that had already been in existence, and then have built that for the past 35 years. Continue reading “Ciocca Center Intern Interviews John Andreoli ’82”

February 5, 2019

Ciocca Center Intern to Interview Alumni for Class

Business on campus at College of the Holy Cross is developing as the newly named Ciocca Center for Business, Ethics, and Society expands its offerings to students eager to learn about the industry. The business program at HC includes the following: Certificate in Business Fundamentals (with an optional track in finance and banking), Certificate in Entrepreneurship, and a minor in Business Ethics, and Society.

My name is Sarah Anderson ’20. I’m a junior at Holy Cross, majoring in English with a Religious Studies minor working towards my Certificate in Business Fundamentals. As the current chair of the annual Women in Business Conference, I am interested in learning more about different leadership styles and company dynamics within the workplace. For the Academic Internship Program, I am taking a seminar called “Boards and CEOs: Governing America’s Businesses” with Professor Dan Riccardi and interning at the Ciocca Center. My main project is crafting a blog featuring my research and interviews with HC alums that highlight current CEOs and board members of a variety of companies with a liberal arts education.

Check out the following blog posts to learn from HC alum CEOs and board members about their roles and how they got there!

November 14, 2018

HC Startup: Boston Kickoff Event

“With the relaunch and the rebranding of the HC Startup group, there is also a renewed vision to create an ecosystem of entrepreneurial-minded folks. With the future of work dramatically changing the landscape, we need to prepare and support our students and alumni for this shift.” Ja-Naé Duane, EIR & Lecturer, Holy Cross

JOIN US for our winter networking event at T3 Advisors in Boston.
JANUARY 16, 2019 << Click to REGISTER.

October 19, 2018

Ask Alumni Anything

Holy Cross alumni thriving as entrepreneurs and business leaders respond to real student questions about how to find success and satisfaction in the business world. Read student questions posed to alumni through Slack, HC Startup’s online message board, to learn what it takes to navigate the business world and find success as a modern entrepreneur.

Want to be a part of the community? Have answers to student questions? Join the conversation and meet us on Slack!

>> Q: Kit Mullen ’21, international studies major, asks “Lots of times people are torn between doing what they love and doing what will guarantee them successful in the eyes of others. As entrepreneurs how did you make the choice to leave the more normal, reliable lifestyle of working for a company for the riskier task of starting your own company?”
A: Rob Petrosino ’10, Director of Social Commerce Marketing at Peak Activity, answers “Sometimes it comes down to a gut call but job satisfaction and fulfillment typically out weighs a “normal” life.”

>> Q: Gavin McNamera ’21, political science major, asks “Early in your college experience, how did you find direction on where you wanted to take your career in business or entrepreneurship?”
A: Dan Barrett ’13 at Madaket Health, replies “Good question… the classic response is “follow what you enjoy doing”. It’s classic for a reason though: it’s true. Reflect on the classes that appeal to you, the assignments that appeal to you, the “aha” moments and the deep curiosities as you encounter new ideas in the classroom. Pursue those things. Entrepreneurship is hard. Working is hard. If you’re not doing something that fundamentally aligns with your interests you will burn out in a snap. Entrepreneurship is not flashy, it’s a grind. It usually involves grinding into a headwind, uphill. But it’s also a race. And if you hate the field you’re in or find it a total bore, it will be next to impossible to race against the people who happen to enjoy doing it.”

>> Q: Max Krause ’21, economics major, asks “How do you make sure your idea is a good idea before you go and invest your time and money into realizing it?”
A: Rob Petrosino ’10, Director of Social Commerce Marketing at Peak Activity, answers “If your idea solves a problem you are most likely on the right track. How you execute is more than half the battle however.”
A: Stacy Chin ’12, Co-founder & CEO at HydroGlyde Coatings, responds “ Listen to the market and you will see if they agree to your solution.”

Thanks for reading! Cassie

Cassie Gevry, Associate Director of Student Engagement
Ciocca Center for Business, Ethics, and Society

August 16, 2018

New Entrepreneurship and Innovation Program at Holy Cross

Have an idea for a business? Interested in working with cool ideas?
Get involved with entrepreneurship and innovation this fall!

“The extracurricular entrepreneurial opportunities offered outside of the classroom such as the Ignite Incubator, the Fullbridge Program, the Shark Tank Competition, visits to start-ups, and networking events have all furthered my desire to pursue a career in business.”

– Paul Wiley ’20, chemistry major
2017 Shark Tank Competition Winner

>> Join the new Holy Cross student run Ignite Incubator! The Entrepreneurship and Innovation Program is excited to launch the College’s new student run incubator. The Ignite Incubator enables students from all class years to learn what it takes to bring a business to market through hands on experience. Students can either:

have their idea or business incubated in the program
work on other students business ideas

The incubator is now accepting applications for both business ideas and for associate positions on the management team.
Apply NOW! Deadline: September 10, 2018

>> Fall Course: Entrepreneurship 101
Tue. & Thu. from 12:30-1:45pm
Prof. Ja-Naé Duane

Entrepreneurship begins with a vision. This course focuses on the foundations of entrepreneurship and is appropriate for students from any major. It is designed to introduce students to the entrepreneurial process so that they may begin to shape their own entrepreneurial vision. Course objectives include an introduction to the challenges of entrepreneurship, an understanding of the ethical environment in which entrepreneurs operate, the skills to think critically and work toward the ability to evaluate opportunities in the business. This is a course that includes project-based entrepreneurial activities where students work to test and validate ideas.

Who should take this course?

Students who have a business idea
Students who want to work on existing business idea
Students who want to explore the field of entrepreneurship and innovation

Space is limited. Seats available for second, third and fourth year students.

>> Have questions? Reach out to Ja-Naé Duane, Entrepreneur-in-Residence, for more program details!

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