entrepreneruship – Page 2 – Ciocca Center for Business, Ethics, and Society Blog

January 22, 2024

Students Explore Business Over Winter Break

Kicking off the spring 2024 semester, 160+ students participated in four concurrent workshops the week before classes began. The week of January 18-22 was led by 25+ alumni presenters and mentors in the following areas:

Fullbridge Professional Edge: This simulated workweek provides exposure to the basics of business and an opportunity to collaborate in teams through active learning culminating in a final presentation where students present a growth idea for a Fortune 500 company. Special congratulations to Team Under Armour for the innovative growth idea securing them each the top prize of a $300 Apple gift card! Kathryn Sweet ’26, Charles Bacon ’27, Marisa Mamak ’27, and Mary Powers ’27 led by Coach Carmen!

Corporate Finance & Banking: 38 students toured at top Boston banks including Bank of America with Ted Lynch ‘84, SV Health Investors with Tom Flynn ‘87, and Natixis Asset Managers with Beatriz Pina Smith ‘87. The highlight of the workshop was the fourth annual networking event held at Fidelity, hosted by Tom Jessop ‘88.

Interview Prep: Personal branding and a core value proposition are key to successful interviewing. 86 students further developed their elevator pitch and practiced interview skills with the Center for Career Development followed by successful career tips from notable alumnae including Mimi Doherty ‘02 and Christina Imrich ‘08.

Marketing Communications & Sales: Alumni led 34 students through the practical exploration of advertising, marketing, sales, and public relations including, JR Butler ‘08, Catherine Cote ‘18, Tyler Dooley ‘17, Katie Macdonald ‘07, Kerri Mannion ‘19, Courtney Quinn ‘96, Cal St. Denis ‘08. Teams competed in the PepsiCo Challenge, each tasked with bringing SodaStream to the next level with short- and long-term strategic thinking. Thank you to our PepsiCo judges Rowan Burgess ’23, Maureen Connolly ’18, Alex Smith ‘14, and Chris Vandervoorn ’19.

Many of the students participated in more than one opportunity as they worked towards Business Certificate Program completion, including the month-long Excel Tutorial offered during the month of January.

Check out the @holycrossbusiness Instagram page for photos from the event and follow to stay up to date with future programming and highlights.

December 8, 2023

Entrepreneurship Course Students Pitch Business Ideas for Final Presentations

Thursday, December 7th marked the last day of classes and final presentations for students in the Entrepreneurship Class taught by Tom Patton ’86. Students presented business ideas to a panel of judges from SV Health Investors, including Andrew Capetta, A.J. Rossi, and Megan MacDonagh. SV Health Investors is a venture and private equity investor that backs entrepreneurs in the healthcare space.

Students pitched their ventures on a variety of innovative topics including:

PennyVentures, an app to support students who study abroad that combines budgeting, social media, and connections to local restaurants and services vetted by users.
Bass River Cruise, a luxury boat company providing unique water bound experiences on the Cape.
Splitz, an app that easily divides expenses for group online orders.
VapeEscape, nicotine patch therapies in fun shapes and colors to encourage young adults to quit vaping without the stigma.
UniBite, an app to aid college students in maintaining healthy and nutritious diets.

After deliberating, the panel announced the winning teams. Second Place went to Team UniBite comprised of Devyn Gianino ‘25, JP McCarthy ‘24, Ashley Bunici ‘26, and Nico Corporan ‘26. First Place went to team VapeEscape comprised of Eileen Evans ‘25, Mikey Rufino ‘24, and Mary Pat Sayre ‘24.

To close the event, Cassie Gevry, Associate Director of Business Certificate Programs for the Ciocca Center at Holy Cross, shared the dates for upcoming spring events such as CrossTank, the annual Holy Cross spring pitch competition, to be held on March 25, 2024. She also announced that the city of Worcester will hold the inaugural WooTank Intercollegiate Showdown on April 2, 2024 where winning teams from their respective college competitions will compete for capital from real sharks. This year, competing colleges include Holy Cross, WPI, Clark University and Nichols College. Students from the Entrepreneurship course were encouraged to compete.

December 5, 2023

No More Confusion: Your Ultimate Guide to Marketing Communication Lingo

Considering that every industry has its own language, concepts and acronyms, try to familiarize yourself with this list if you are interested in the Marketing Communications industry. The list of need-to-know terms will continue to grow as time, techniques and technologies advance so feel comfortable asking about a term or acronym if you are unfamiliar with it because chances are that others are also in the dark when they hear “UX”, “KPI” or “CTA”.

Analytics

In marketing, analytics refers to the process of analyzing data to determine the return on investment of a particular marketing activity. Marketers may also use the term analytics to talk about the dashboard or system they use to review and track this data.

B2B

This acronym is shorthand for business-to-business marketing. B2B companies are those that market their products or services to other businesses.

B2C

This acronym stands for business-to-consumer marketing. B2C companies sell their products or services directly to the end consumer.

Brand

A brand is the way a company is perceived and experienced by potential customers. Pieces of a brand include its logo and other design elements, the voice it uses when interacting with customers and the target customers it’s known for serving.

Brand awareness

The extent to which potential customers are familiar with your company and the distinct images or qualities that are associated with what you are selling.

Buyer persona

Buyer personas are the imaginary people marketers target when they design ads or create content like website copy. Although buyer personas aren’t real people, they are created based on data from actual consumers. These personas are then used to inform the audience, tactics and tone of the messages delivered.

Call to action (CTA)

A call to action is a prompt that encourages website visitors to take a certain action, such as subscribing to an email newsletter or submitting a contact form. CTAs are used to guide potential customers through the next step in a sales funnel. Campaign

A campaign is a cohesive set of marketing activities designed to achieve a specific goal, like increasing sales for a certain product or spreading awareness of a new product feature.

Case study

Case studies are a type of content that typically showcases a company’s work with a past customer, often with a heavy focus on statistics or other quantifiable data that help highlight how the company achieved the desired results.

Cold calling/emailing

A tactic used by salespeople to contact potential customers via phone or email with whom the company has had no previous contact.

Content

Content is any piece of information that’s created to be viewed by an audience. This could include blog posts, email newsletters, social media posts, videos or even print brochures.

Customer journey

Continue reading “No More Confusion: Your Ultimate Guide to Marketing Communication Lingo”

November 13, 2023

2023 Innovation Challenge – Recap

The Ciocca Center, in partnership with HC Launch, hosted the annual Innovation Challenge yesterday afternoon. Yesterday’s competition revolved around business solutions for SidelineSwap, the premier marketplace dedicated to connecting athletes and sports enthusiasts in the dynamic world of sports gear selling. Founded by Brendan Candon ’10 in 2015, SidelineSwap has a remarkable track record of facilitating transactions exceeding $250 million and has earned its place among the fastest-growing global marketplaces, as recognized by the esteemed Andreessen Horowitz A16z Top 100 list. Backed by influential investors, including strategic partners such as Dick’s Sporting Goods and eBay, SidelineSwap is not only a platform for buying and selling sports equipment but a community-driven hub that empowers athletes to access quality gear affordably. The recent addition of the Trade-in Platform further exemplifies SidelineSwap’s commitment to innovation, enabling retail partners to create circular shopping experiences and fostering a sustainable and accessible marketplace for sports enthusiasts worldwide.

Students were tasked with pitching one of three solutions proposed by the CEO himself:

Identifying Potential Sales Opportunity:

Identify a sport with over $10 million annual secondhand gear sales potential, requiring research on market size and characteristics for a successful second-hand marketplace.

Creating a User Experience Using AI:

Design an AI-driven user experience to address user problems and drive positive outcomes for SidelineSwap.

Designing a Solution For Cleaning Bats and Clubs in Bulk:

Propose solutions for efficiently cleaning baseball bats, softball bats, and golf clubs in bulk before listing on SidelineSwap.

Integrating AI into the UI: Securing 1st place, API-tizer tackled the challenge by suggesting an innovative incorporation of AI into SidelineSwap’s user interface. Rather than taking the conventional route of directly enhancing the user experience, API-tizer put forth a groundbreaking proposal to integrate AI seamlessly into SidelineSwap’s UI. This integration, facilitated through an API, was specifically aimed at photo verification and data-related processes for enhanced verification. The team not only addressed the prompt but also demonstrated forward-thinking by devising cost-effective strategies for the smooth integration of this advanced tool. Their pitch underscored a profound understanding of how strategically deploying AI could fortify user trust and elevate the overall credibility of the platform.

Savvy Sam: Claiming the 2nd place position, Team Sam directed their focus toward creating a more personalized and efficient user experience. Their innovative solution involved introducing a virtual chat assistant, named Sam, to SidelineSwap’s website. This AI-powered assistant was conceptualized to facilitate personalized user interactions, streamlining the process for users to find customized sports gear more efficiently. Team Sam’s approach emphasized the importance of user-centric design and showcased a commitment to enhancing the overall journey for SidelineSwap users, aligning with the prompt’s objective of using AI to drive positive outcomes for the business.

Squeaky Clean Solutions: The Clean Team, securing 3rd place, devised a meticulous solution aimed at optimizing the cleaning process for SidelineSwap. Acknowledging the operational challenge of managing thousands of sports products, especially baseball bats, softball bats, and golf clubs, the team presented an innovative proposal. Their approach involved implementing ultrasonic cleaners for golf clubs, demonstrating a practical and cost-effective strategy to enhance efficiency and reduce costs in the cleaning process. The Clean Team’s pitch showcased a thorough understanding of the operational intricacies within SidelineSwap’s warehouses, highlighting the significance of maintaining product quality through streamlined cleaning procedures.

Thank you to our judges, Tom Brennan ’86, Terry Waters ’81, and Brendan Candon ’10 for their invaluable time, expertise, and thoughtful evaluation during the SidelineSwap Innovation Challenge.

Winners:

API-tizers (Meggan Fourie ’25, Maura Switzer ’25, Ivor Teagle ’25)

1st Place – $1,000: API-tizers (Meggan Fourie ’25, Ivor Teagle ’25, Maura Switzer ’25)

2nd Place – $500: Team Sam (Nico Corporon ’26, Sean Doyle ’26)

3rd Place – $250: Clean Team (Briana Sullivan ’24, Nico Popeleski ’26, Maya Kryzwda ’24)

Written by Liz Garfield ‘24

May 2, 2022

Open Letter to Business Certificate Program Graduates

Dear Business Certificate Program graduates,

Congratulations! After years of workshops, tutorials, internships, coursework, and job shadowing experiences, we are proud to name you as a graduate of the Ciocca Center for Business, Ethics, and Society at the College of the Holy Cross.

As a graduate, you are among a select group of students who will be receiving a Certificate in Business Fundamentals, Certificate in Entrepreneurship, and/or Certificate in Finance & Banking.

While others were vacationing, you had decided to immerse yourself in business, expose yourself to new concepts, build transferable skill sets, and network with successful alumni in the field. This dedication has made all the difference. Your liberal arts education from Holy Cross has equipped you with the skills to communicate effectively, problem solve, and think critically – the soft skills you can’t learn on the job. To complement this, your business certificate will be a differentiator in the job market and has provided you with competitive technical skills. Take this opportunity to appreciate all that you have accomplished.

The journey from Holy Cross is a shared experience – past, present and future. Much like the time you spent with alumni professionals, our hope is to one day welcome you back to campus to speak with current students. Your story will be one others can relate to because you have chosen to achieve both your academic interests and unique career goals. We are extremely proud of you and your pursuits, and wish you the best as you embark on your next journey!

Please be sure to stop in Stein 129E to pick up your hard copy certificate, graduation pin and say farewell.

Congratulations again on this tremendous achievement and please stay in touch,

Prof. David Chu, Cassie Gevry, Prof. Ja-Naé Duane & Kathy Kinnarney
Ciocca Center for Business, Ethics, and Society Continue reading “Open Letter to Business Certificate Program Graduates”

September 30, 2019

HC Launch Incubates Eight Student Businesses

On Sunday, September 29, 2019 the HC Launch student incubator started off with its semester kickoff event. The application process yielded eight student-led startup teams, with ventures ranging from data security to the cosmetics industry. Paul Wiley ‘20 and Tom Cremins ‘21, managing directors, kicked off the event discussing the direction of the incubator this semester, matched student teams, and led an engaging team building activity. Continue reading “HC Launch Incubates Eight Student Businesses”

November 22, 2018

Student Incubator Success

Wilox, a student startup focused on making the world a cleaner place, is part of the Holy Cross student-run incubator. Earlier this month (11/13/18) they competed at the Beantown Throwdown (part of Global Entrepreneurship week) pitch contest hosted at LogMeIn, sponsored by Nutter/John Loughnane ’87 P19. The student team placed second, beating teams from MIT, Harvard, BC, BU, Tufts, McGill, Massachusetts College of Pharmacy and Health, Wentworth, Brandeis, and Berklee.

Congratulations to the Wilox team!

Pictured from left to right: Joe Egan ’19: Business Development, Mike Brown ’19: Director of Sales, Luke Knox ’22: Co-Founder/CEO, Mary Anne Wiley ’22: COO, Paul Wiley ’20: President/Founder, Eric Lane ’21: Product Manager, John Bowen ’22: User Research, and Nolan Howard ’19: Market Research

“Tremendous job by the student team in competing so effectively! Congratulations to all involved! Great job too by the entire team from the Ciocca center for Business, Ethics, and Society at the College including Director David Chu and Entrepreneur-in-Residence Ja-Naé Duane.” – John Loughnane ’87 P19: Partner, Nutter

The Entrepreneurship & Innovation Program, led by Ja-Nae Duane, provides students the opportunity to utilize and build upon their liberal arts education while learning the fundamentals of starting a venture and keeping a company relevant in this fast-changing world. The new Certificate of Entrepreneurship offered through the Ciocca Center for Business, Ethics, and Society provides students with comprehensive and structured programming to acquire technical business skills and experiences.

The Incubator started in 2018 with two student entrepreneurs, Paul Wiley ’20 and Joe Egan ’19. They currently have over 40 members and work with 4 different student ventures. Their goal is to teach the entrepreneurial method across campus which in turn will allow students to make their business dreams a reality as a part of the E&I programming.

Thanks for reading! Cassie

Cassie Gevry, Associate Director of Student Engagement
Ciocca Center for Business, Ethics, and Society

November 14, 2018

HC Startup: Boston Kickoff Event

“With the relaunch and the rebranding of the HC Startup group, there is also a renewed vision to create an ecosystem of entrepreneurial-minded folks. With the future of work dramatically changing the landscape, we need to prepare and support our students and alumni for this shift.” Ja-Naé Duane, EIR & Lecturer, Holy Cross

JOIN US for our winter networking event at T3 Advisors in Boston.
JANUARY 16, 2019 << Click to REGISTER.

October 19, 2018

Ask Alumni Anything

Holy Cross alumni thriving as entrepreneurs and business leaders respond to real student questions about how to find success and satisfaction in the business world. Read student questions posed to alumni through Slack, HC Startup’s online message board, to learn what it takes to navigate the business world and find success as a modern entrepreneur.

Want to be a part of the community? Have answers to student questions? Join the conversation and meet us on Slack!

>> Q: Kit Mullen ’21, international studies major, asks “Lots of times people are torn between doing what they love and doing what will guarantee them successful in the eyes of others. As entrepreneurs how did you make the choice to leave the more normal, reliable lifestyle of working for a company for the riskier task of starting your own company?”
A: Rob Petrosino ’10, Director of Social Commerce Marketing at Peak Activity, answers “Sometimes it comes down to a gut call but job satisfaction and fulfillment typically out weighs a “normal” life.”

>> Q: Gavin McNamera ’21, political science major, asks “Early in your college experience, how did you find direction on where you wanted to take your career in business or entrepreneurship?”
A: Dan Barrett ’13 at Madaket Health, replies “Good question… the classic response is “follow what you enjoy doing”. It’s classic for a reason though: it’s true. Reflect on the classes that appeal to you, the assignments that appeal to you, the “aha” moments and the deep curiosities as you encounter new ideas in the classroom. Pursue those things. Entrepreneurship is hard. Working is hard. If you’re not doing something that fundamentally aligns with your interests you will burn out in a snap. Entrepreneurship is not flashy, it’s a grind. It usually involves grinding into a headwind, uphill. But it’s also a race. And if you hate the field you’re in or find it a total bore, it will be next to impossible to race against the people who happen to enjoy doing it.”

>> Q: Max Krause ’21, economics major, asks “How do you make sure your idea is a good idea before you go and invest your time and money into realizing it?”
A: Rob Petrosino ’10, Director of Social Commerce Marketing at Peak Activity, answers “If your idea solves a problem you are most likely on the right track. How you execute is more than half the battle however.”
A: Stacy Chin ’12, Co-founder & CEO at HydroGlyde Coatings, responds “ Listen to the market and you will see if they agree to your solution.”

Thanks for reading! Cassie

Cassie Gevry, Associate Director of Student Engagement
Ciocca Center for Business, Ethics, and Society

March 21, 2018

NEW WORKSHOP ALERT: Business, Hospitality and Entrepreneurship

What do the Hilton, Carnival Cruise Line and Wolfgang Puck all have in common? They are all successful hospitality empires!

Join this alumni-led workshop on April 14th to learn how you can make it big in the land of giants. Learn what it is, how to get in and the various career options from entrepreneurship to marketing and finance.

Saturday, April 14

10am-1pm in Stein 216
>> REGISTER HERE

Meet the hospitality expert, Mary D’Argenis-Fernandez ’93 and read a bit about her story here.

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