Last week my PepsiCo summer internship came to a close. After spending ten weeks cultivating a sales growth strategy plan for Bundaberg Brewed Drinks, I had the opportunity to present my recommendations to an audience of senior leaders at both PepsiCo and Bundaberg. It was honestly such a blast to show off my knowledge of the brand and my newly developed sales skills! While I’m confident that I added value to the Allied Brands Team with my project work, I wanted to use this blog post to reflect on the impact this internship had on me. More specifically, I want to highlight some of my key takeaways about business, sales, and PepsiCo. Continue reading “Summer Internship Series: Alumni Connections in the Workplace”
Summer Internship Series: Reflecting on Certificate Experience
Caroline Quinn ’22 is pursuing the Certificate in Business Fundamentals and is checking off the internship requirement this summer. Follow along as she reflects on her experience, lessons learned, and how her liberal arts education and Holy Cross network are helping her along the way.
Summer Series: Part One
I’m in the midst of my ten-week-long internship as a Sales Strategist with PepsiCo, and I’m happy to say that my experience thus far has been extremely captivating and enriching despite it being 100% virtual. For starters, I’m working on the Allied Brands Team which focuses on PepsiCo’s partners (like Ocean Spray and Voss Water) who independently produce/manufacture their products and then distribute/sell through PepsiCo. This is a symbiotic relationship with this arrangement because the Allied Brands benefit from PepsiCo’s nationwide presence and reach, and PepsiCo benefits from selling products that it doesn’t produce or typically sell. My particular project is oriented around an Allied Brand called Bundaberg Brewed Drinks. Before PepsiCo partnered with Bundaberg in 2017, it had never sold a craft soda. But now, PepsiCo is highly competitive in that market because of this partnership. Bundaberg’s top-selling product is ginger beer which is a premium, non-alcoholic, craft soda that is commonly used as a mixer. Regarding my project, I’ve been tasked with creating a feasible strategy to grow Bundaberg sales by 4X in the US. While this is a tall order, I am confident that I am putting together a really great pitch that I’ll present at the end of my internship. Much of my confidence can be attributed to the Ciocca Center and Holy Cross as a whole. Continue reading “Summer Internship Series: Reflecting on Certificate Experience”
Jack Browne ’22 Reflects on Alumni Network Available through the Ciocca Center
Jack Browne ‘22 is an international studies major with a concentration in Latin American Studies who is also pursuing a Certificate in Business Fundamentals through the Ciocca Center for Business, Ethics, and Society. Jack spent the past year working to complete the requirements over the course of the ongoing pandemic. The virtual workshops included alumni presenters from across the country to present industry-specific sessions and attend networking events. “One aspect of the business workshops that have been particularly helpful to my development,” starts Jack, “is how alumni are brought in to speak on their fields of expertise and their professional journey. It was very reassuring for me to connect with recent graduates during the Marketing Communications & Sales workshop who now work at PepsiCo and hear about these individuals having success in the world of business without having gone on to business school.”
“The concerted integration of Holy Cross alumni into the Business Certificate Program reinforces the reality that graduates of the school care about current Holy Cross students.” – Jack Browne ’22
The Business Certificate Programs provided by the Ciocca Center offer excellent opportunities for students to network with alumni and help kickstart their careers. With the help of hundreds of alumni across the various Business Certificate Programs, students can see that the Holy Cross liberal arts education supports a variety of career interests. Jack goes on to say, “The workshops provide students with a blueprint to learn more about industries, interact with alumni, and develop skills in professionalism that I have used firsthand to navigate interviews and internship applications.”
Jack has completed nearly all of the Certificate requirements this academic year, many of which were held virtually. He hopes to apply the knowledge gained through these experiences during an upcoming summer internship. Good luck!
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Many thanks to Conor Hatton ’22 , marketing assistant for the Ciocca Center, for interviewing and writing this student’s experience.
Holy Cross Offers Students a Well-Rounded Education
Caroline Krumsiek ‘22, is an economics major at the College who is also pursuing a Certificate in Business Fundamentals through the Ciocca Center for Business, Ethics, and Society. “One of the best things about Holy Cross is that the school gives you unique opportunities to obtain a well-rounded education,” starts Caroline “and the Ciocca Center introduces you into the world of finance, business, and entrepreneurship.”
As a part of the Business Certificate Programs, all students must first explore an introductory overview of business through the Fullbridge Professional Edge Program at Holy Cross. “My favorite part of Fullbridge was being in a professional environment because it helped me to learn how to communicate effectively and professionally. I think my experience with Fullbridge and the other industry-specific workshops will help me to be prepared for my upcoming summer internship. I gained experience in a professional environment, and learned important skills such as Excel, data analysis, and communication.”
As a rising senior, Caroline has successfully completed all of the required workshops, her favorite being Interview Prep because it “was the most impactful and I learned what to expect in professional interviews, and gave me advice on how to best present myself as a compelling candidate.”
Caroline is working hard to check off the certificate requirements, including the required internship, and is excited to apply what she has learned so far during her upcoming summer internship as an Incoming Credit and Wholesale Banking Summer Analyst at Bank of America. Congratulations and good luck!
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Many thanks to Conor Hatton ’22 , marketing assistant for the Ciocca Center, for interviewing and writing this student’s experience.
Caroline Quinn ’22 Shares Virtual Fullbridge Program Experience
My name is Caroline Quinn ‘22. I am a junior at Holy Cross, majoring in International Studies and working towards a Certificate in Business Fundamentals through the Ciocca Center for Business, Ethics, and Society.
In August 2020 I participated in the Fulbridge Professional Edge Program. This four-day-long intensive virtual program is designed to help prepare Holy Cross students for the business world by connecting the liberal arts to the working world. Speaking from my experience, Fullbridge did that and so much more. I was among the first group of students to participate in this program remotely. I logged onto the platform on the first day of the program, and I was surprised by how hands-on and engaging the Fullbridge team was. I could tell right off the bat that the coaches were so excited to be there, and that energy was contagious! Continue reading “Caroline Quinn ’22 Shares Virtual Fullbridge Program Experience”
Holy Cross Student Summer: Christina Casey ’22
The minor in Business, Ethics & Society through the Ciocca Center at Holy Cross goes beyond practical preparation, introducing students to the historical, social, and political aspects of the institution of business and offering it up for your critique. Regardless of whether they will participate in business or simply live in a society deeply shaped by it, the interdisciplinary minor in Business, Ethics & Society provides a deeper understanding of what business is, what it does, and what it could — and should — become.
“I have developed strong research and writing skills through various classes that I have taken at the College… Holy Cross’ emphasis on class participation has taught me to speak up and share my ideas with those around me.”
–Christina Casey ’22
https://news.holycross.edu/blog/2020/08/14/holy-cross-student-summer-christina-casey-22/
Holy Cross Student Summer: Ramses Taveras ’22
The Business Certificate Programs through the Ciocca Center for Business, Ethics, and Society at Holy Cross provide students with technical skills and experience. Building a resume that speaks to your career interest, no matter your major, gives you relevant talking points in an interview.
“I believe that Holy Cross has given me the skills to adapt to this new environment and be able to learn quickly and effectively. Not only that, but the College instills a strong work ethic among students, which is something I am definitely grateful for. I believe that Holy Cross has really given me a foundation in how to think and learn, even in what at first might be an uncomfortable, unknown environment.” – Ramses Taversas ’22
Read more >>
https://news.holycross.edu/blog/2020/07/23/holy-cross-student-summer-ramses-taveras-22/
Ciocca Center Announces Virtual Summer Opportunities
The Ciocca Center for Business, Ethics, and Society has been an important partner in helping students to stay ahead of the consequences caused by the pandemic. There have been many unexpected twists and turns leaving students unsure of Certificate Program progress, summer internship plans and what to expect this fall when classes resume. The Ciocca Center has partnered with various Holy Cross offices to try to mitigate some of these new realities with additional funding and new opportunities.
Read on to see what’s happening and get involved! Continue reading “Ciocca Center Announces Virtual Summer Opportunities”
Katherine Kalill ’21 Interns at the Ciocca Center
My name is Katherine Kalill ’21. I’m a current junior at Holy Cross, majoring in Political Science with an Africana Studies concentration and working towards a Certificate in Entrepreneurship through the Ciocca Center.
I recently returned to campus after working under the programming team at CBS Sports in New York City. Living in the city also allowed me to explore the various new market opportunities available. As a result, I am interested in learning more about the future of entrepreneurship and what it takes to turn an idea into a prosperous business. In addition, I would love to research what people have found to be the most successful way to pitch ideas and what separates successful ideas from the rest in the increasingly competitive global world of business. I hope to explore potential strategies of growth and conclude principles that hold true across industries.
Through the Academic Internship Program this semester, I am taking a seminar called “Boards and CEOs: Governing America’s Businesses” with Professor Dan Ricciardi and interning at the Ciocca Center. In my time here, my focus is to identify alumni who embody the spirit of entrepreneurship through their business endeavors and identify how their liberal arts education has complimented their success.
Stay tuned to see Katherine’s progress this semester!
Ciocca Center Intern Shares Path to Finance
Leif Johnson ’21, Economics Major
Fall 2019 Ciocca Center Intern
Coming into freshman year at Holy Cross I played lacrosse, and only lacrosse. That is who I was my entire life. I am very thankful for the lessons in teamwork and leadership along with the life long friends I made being that these are things I will have forever. I was never in any extracurriculars being that I truly thought all I would do is go to college, play lacrosse, and graduate with a job waiting for me. However, at the beginning of my sophomore year that all changed when I sat down and thought about all the things I wanted to explore on campus and beyond. Continue reading “Ciocca Center Intern Shares Path to Finance”