jobs – Page 2 – Ciocca Center for Business, Ethics, and Society Blog

February 12, 2024

Massachusetts Biomedical Initiatives Site Visit

My name is Maeley Nakamura and I am in the class of 2026 majoring in Economics and minoring in Ethics, Society, and the Institution of Business and pursuing a business fundamentals certificate alongside entrepreneurship. I had the opportunity to go on a Site Visit to Massachusetts Biomedical Initiatives (MBI), as it is a step to earning a Certificate in Entrepreneurship. Massachusetts Biomedical Initiatives, located in Worcester, is an incubator that encourages scientists to take transforming innovative ideas and make them into tangible realities, empowering entrepreneurship.

During the visit, Jon, the CEO of MBI, provided us with a thorough tour of the facility, offering insights into entrepreneurship in biomedicine. One of the hallways we walked through showcased various inventions originating from Worcester, such as pieces of the space suit, birth control, and the duckbill pipe wrench. It was fascinating to see how MBI continues to foster innovation through its incubator. While technically an incubator, I found it unique that MBI exhibits qualities of an accelerator by actively supporting and guiding entrepreneurs through the entrepreneurial process. The environment and architecture of the building was particularly notable with each floor, wing, and section representing a different stage of progression. For example, the journey for entrepreneurship at MBI starts in a small lab room for initial experimentation and research then goes into larger labs with an office dedicated for manufacturing. When the tour concluded, we all sat down to converse and ask questions. Jon shared some valuable insights. Something that stuck out to me was his ideas of the entrepreneurial mindset. He says some great advice he was given was to meet one new person every day to expand your network, adhere to the “touch a paper only once” principle to promote efficiency and productivity, and be a problem solver, addressing challenges proactively. Jon also emphasized the importance of a liberal arts education, highlighting that liberal arts students know how to learn. In conclusion, I personally had the best time during the site visit. I was able to get a glimpse of the complex and powerful ecosystem of biomedicine entrepreneurship at MBI.

Written by Maeley Nakamura ’26

January 22, 2024

Students Explore Business Over Winter Break

Kicking off the spring 2024 semester, 160+ students participated in four concurrent workshops the week before classes began. The week of January 18-22 was led by 25+ alumni presenters and mentors in the following areas:

Fullbridge Professional Edge: This simulated workweek provides exposure to the basics of business and an opportunity to collaborate in teams through active learning culminating in a final presentation where students present a growth idea for a Fortune 500 company. Special congratulations to Team Under Armour for the innovative growth idea securing them each the top prize of a $300 Apple gift card! Kathryn Sweet ’26, Charles Bacon ’27, Marisa Mamak ’27, and Mary Powers ’27 led by Coach Carmen!

Corporate Finance & Banking: 38 students toured at top Boston banks including Bank of America with Ted Lynch ‘84, SV Health Investors with Tom Flynn ‘87, and Natixis Asset Managers with Beatriz Pina Smith ‘87. The highlight of the workshop was the fourth annual networking event held at Fidelity, hosted by Tom Jessop ‘88.

Interview Prep: Personal branding and a core value proposition are key to successful interviewing. 86 students further developed their elevator pitch and practiced interview skills with the Center for Career Development followed by successful career tips from notable alumnae including Mimi Doherty ‘02 and Christina Imrich ‘08.

Marketing Communications & Sales: Alumni led 34 students through the practical exploration of advertising, marketing, sales, and public relations including, JR Butler ‘08, Catherine Cote ‘18, Tyler Dooley ‘17, Katie Macdonald ‘07, Kerri Mannion ‘19, Courtney Quinn ‘96, Cal St. Denis ‘08. Teams competed in the PepsiCo Challenge, each tasked with bringing SodaStream to the next level with short- and long-term strategic thinking. Thank you to our PepsiCo judges Rowan Burgess ’23, Maureen Connolly ’18, Alex Smith ‘14, and Chris Vandervoorn ’19.

Many of the students participated in more than one opportunity as they worked towards Business Certificate Program completion, including the month-long Excel Tutorial offered during the month of January.

Check out the @holycrossbusiness Instagram page for photos from the event and follow to stay up to date with future programming and highlights.

December 8, 2023

Entrepreneurship Course Students Pitch Business Ideas for Final Presentations

Thursday, December 7th marked the last day of classes and final presentations for students in the Entrepreneurship Class taught by Tom Patton ’86. Students presented business ideas to a panel of judges from SV Health Investors, including Andrew Capetta, A.J. Rossi, and Megan MacDonagh. SV Health Investors is a venture and private equity investor that backs entrepreneurs in the healthcare space.

Students pitched their ventures on a variety of innovative topics including:

PennyVentures, an app to support students who study abroad that combines budgeting, social media, and connections to local restaurants and services vetted by users.
Bass River Cruise, a luxury boat company providing unique water bound experiences on the Cape.
Splitz, an app that easily divides expenses for group online orders.
VapeEscape, nicotine patch therapies in fun shapes and colors to encourage young adults to quit vaping without the stigma.
UniBite, an app to aid college students in maintaining healthy and nutritious diets.

After deliberating, the panel announced the winning teams. Second Place went to Team UniBite comprised of Devyn Gianino ‘25, JP McCarthy ‘24, Ashley Bunici ‘26, and Nico Corporan ‘26. First Place went to team VapeEscape comprised of Eileen Evans ‘25, Mikey Rufino ‘24, and Mary Pat Sayre ‘24.

To close the event, Cassie Gevry, Associate Director of Business Certificate Programs for the Ciocca Center at Holy Cross, shared the dates for upcoming spring events such as CrossTank, the annual Holy Cross spring pitch competition, to be held on March 25, 2024. She also announced that the city of Worcester will hold the inaugural WooTank Intercollegiate Showdown on April 2, 2024 where winning teams from their respective college competitions will compete for capital from real sharks. This year, competing colleges include Holy Cross, WPI, Clark University and Nichols College. Students from the Entrepreneurship course were encouraged to compete.

December 5, 2023

No More Confusion: Your Ultimate Guide to Marketing Communication Lingo

Considering that every industry has its own language, concepts and acronyms, try to familiarize yourself with this list if you are interested in the Marketing Communications industry. The list of need-to-know terms will continue to grow as time, techniques and technologies advance so feel comfortable asking about a term or acronym if you are unfamiliar with it because chances are that others are also in the dark when they hear “UX”, “KPI” or “CTA”.

Analytics

In marketing, analytics refers to the process of analyzing data to determine the return on investment of a particular marketing activity. Marketers may also use the term analytics to talk about the dashboard or system they use to review and track this data.

B2B

This acronym is shorthand for business-to-business marketing. B2B companies are those that market their products or services to other businesses.

B2C

This acronym stands for business-to-consumer marketing. B2C companies sell their products or services directly to the end consumer.

Brand

A brand is the way a company is perceived and experienced by potential customers. Pieces of a brand include its logo and other design elements, the voice it uses when interacting with customers and the target customers it’s known for serving.

Brand awareness

The extent to which potential customers are familiar with your company and the distinct images or qualities that are associated with what you are selling.

Buyer persona

Buyer personas are the imaginary people marketers target when they design ads or create content like website copy. Although buyer personas aren’t real people, they are created based on data from actual consumers. These personas are then used to inform the audience, tactics and tone of the messages delivered.

Call to action (CTA)

A call to action is a prompt that encourages website visitors to take a certain action, such as subscribing to an email newsletter or submitting a contact form. CTAs are used to guide potential customers through the next step in a sales funnel. Campaign

A campaign is a cohesive set of marketing activities designed to achieve a specific goal, like increasing sales for a certain product or spreading awareness of a new product feature.

Case study

Case studies are a type of content that typically showcases a company’s work with a past customer, often with a heavy focus on statistics or other quantifiable data that help highlight how the company achieved the desired results.

Cold calling/emailing

A tactic used by salespeople to contact potential customers via phone or email with whom the company has had no previous contact.

Content

Content is any piece of information that’s created to be viewed by an audience. This could include blog posts, email newsletters, social media posts, videos or even print brochures.

Customer journey

Continue reading “No More Confusion: Your Ultimate Guide to Marketing Communication Lingo”

November 13, 2023

2023 Innovation Challenge – Recap

The Ciocca Center, in partnership with HC Launch, hosted the annual Innovation Challenge yesterday afternoon. Yesterday’s competition revolved around business solutions for SidelineSwap, the premier marketplace dedicated to connecting athletes and sports enthusiasts in the dynamic world of sports gear selling. Founded by Brendan Candon ’10 in 2015, SidelineSwap has a remarkable track record of facilitating transactions exceeding $250 million and has earned its place among the fastest-growing global marketplaces, as recognized by the esteemed Andreessen Horowitz A16z Top 100 list. Backed by influential investors, including strategic partners such as Dick’s Sporting Goods and eBay, SidelineSwap is not only a platform for buying and selling sports equipment but a community-driven hub that empowers athletes to access quality gear affordably. The recent addition of the Trade-in Platform further exemplifies SidelineSwap’s commitment to innovation, enabling retail partners to create circular shopping experiences and fostering a sustainable and accessible marketplace for sports enthusiasts worldwide.

Students were tasked with pitching one of three solutions proposed by the CEO himself:

Identifying Potential Sales Opportunity:

Identify a sport with over $10 million annual secondhand gear sales potential, requiring research on market size and characteristics for a successful second-hand marketplace.

Creating a User Experience Using AI:

Design an AI-driven user experience to address user problems and drive positive outcomes for SidelineSwap.

Designing a Solution For Cleaning Bats and Clubs in Bulk:

Propose solutions for efficiently cleaning baseball bats, softball bats, and golf clubs in bulk before listing on SidelineSwap.

Integrating AI into the UI: Securing 1st place, API-tizer tackled the challenge by suggesting an innovative incorporation of AI into SidelineSwap’s user interface. Rather than taking the conventional route of directly enhancing the user experience, API-tizer put forth a groundbreaking proposal to integrate AI seamlessly into SidelineSwap’s UI. This integration, facilitated through an API, was specifically aimed at photo verification and data-related processes for enhanced verification. The team not only addressed the prompt but also demonstrated forward-thinking by devising cost-effective strategies for the smooth integration of this advanced tool. Their pitch underscored a profound understanding of how strategically deploying AI could fortify user trust and elevate the overall credibility of the platform.

Savvy Sam: Claiming the 2nd place position, Team Sam directed their focus toward creating a more personalized and efficient user experience. Their innovative solution involved introducing a virtual chat assistant, named Sam, to SidelineSwap’s website. This AI-powered assistant was conceptualized to facilitate personalized user interactions, streamlining the process for users to find customized sports gear more efficiently. Team Sam’s approach emphasized the importance of user-centric design and showcased a commitment to enhancing the overall journey for SidelineSwap users, aligning with the prompt’s objective of using AI to drive positive outcomes for the business.

Squeaky Clean Solutions: The Clean Team, securing 3rd place, devised a meticulous solution aimed at optimizing the cleaning process for SidelineSwap. Acknowledging the operational challenge of managing thousands of sports products, especially baseball bats, softball bats, and golf clubs, the team presented an innovative proposal. Their approach involved implementing ultrasonic cleaners for golf clubs, demonstrating a practical and cost-effective strategy to enhance efficiency and reduce costs in the cleaning process. The Clean Team’s pitch showcased a thorough understanding of the operational intricacies within SidelineSwap’s warehouses, highlighting the significance of maintaining product quality through streamlined cleaning procedures.

Thank you to our judges, Tom Brennan ’86, Terry Waters ’81, and Brendan Candon ’10 for their invaluable time, expertise, and thoughtful evaluation during the SidelineSwap Innovation Challenge.

Winners:

API-tizers (Meggan Fourie ’25, Maura Switzer ’25, Ivor Teagle ’25)

1st Place – $1,000: API-tizers (Meggan Fourie ’25, Ivor Teagle ’25, Maura Switzer ’25)

2nd Place – $500: Team Sam (Nico Corporon ’26, Sean Doyle ’26)

3rd Place – $250: Clean Team (Briana Sullivan ’24, Nico Popeleski ’26, Maya Kryzwda ’24)

Written by Liz Garfield ‘24

October 15, 2019

Alumna Spotlight: Seton McFarland ’16

Seton McFarland ’16, second from right, on an alumni panel at UBS.

Alumna: Seton McFarland ’16
Major: Accounting
Profession: Analyst, UBS

Who/What inspired you to enter the business world? Both of my parents worked in business, so I definitely gravitated to what I was familiar with coming out of college. Within the business world, I chose to enter into the financial services industry because it complemented my strong interest in economics. Continue reading “Alumna Spotlight: Seton McFarland ’16”

September 1, 2019

Ciocca Center Intern: Leif Johnson ’21

Each semester the Ciocca Center hires a new intern to complement the Academic Internship Program through the JD Power Center on campus. Partnering again with Prof. Dan Ricciardi’s course offering, Leif Johnson ’21 is currently enrolled in “Managing Business in Society” and is interviewing alumni to show how a Jesuit liberal arts degree is an excellent foundation for a career in business. Check out his fall alumni interviews:

STUDENTS: Interested in the internship? View the description and consider applying next semester.

ALUMNI: Interested in being interviewed? Reach out to business@holycross.edu

May 6, 2019

Ciocca Center Offers Alumni-led Tutorial

Classroom

This spring semester the Ciocca Center offered a new course through the Academic Internship Program. Professor David Chu, Director of the Certificate Programs and Prebusiness Advisor at Holy Cross, partnered with Katharine Quigley ’13, Digital Marketing Manager at Centage, to teach an Introduction to Online Marketing tutorial.

Complementing the Ciocca Center’s mission to connect the liberal arts to the job market, this new tutorial covered introductory marketing content through various readings and in-depth discussions with a focus on the Google Ads Platform. The five students then applied this to the design, implementation and assessment of an actual online marketing campaign for a non-profit, West Seattle Junction.

“A strong liberal arts education prepared me for an ever-changing digital marketing landscape.” starts Katharine. “It was rewarding to help current Holy Cross students learn new digital marketing concepts and vocabulary, and then see them pair those tools with their existing critical thinking and leadership skills to make a real impact on a nonprofit client.”

Thank you to Katharine for reaching out and offering to work with students on this technical topic. She worked with Professor Chu to identify readings, design a syllabus and spent every Wednesday night on campus working with students interested in a career in marketing communications.

Who were the lucky students involved? 18 students applied for this opportunity and only five were selected: Joe Egan ’19, Tim Haemmerle ’19, Olivia Lozy ’20, Lilly Puccia ’19 and Madeline Thero ’19.

UPDATE: Each of the students involved won a “Top Marketer Certificate” from Google! The award is based on successful completion of the Google Ad Grants Online Marketing Challenge, passing the Google Ads Fundamentals Assessment, and a positive client experience survey rating from their nonprofit. Congratulations on the excellent work!

Ciocca Center Intern to Interview Anne Fink ’85, P17

Anne Fink ’85, P17
President of Global Foodservice, PepsiCo

“One of my mentors has been a real model for servant leadership. This notion of putting others first stands out to me: just because you’re at the top of the organization, doesn’t mean that people are serving you.”

On April 1, 2019, Ciocca Center Student Intern Sarah Anderson ’20 interviewed Anne to learn about her journey in the food and beverage industry. Anne is the President of Global Foodservice at PepsiCo and is a member of the Holy Cross Board of Trustees.

What did you want to be when you grew up? Did you always know you wanted to work in the food and beverage industry? I grew up in a business family. My father and mother started a business when I was in grade school and it ended up being a family affair. It was a company called Mats Incorporated, a commercial floor matting business. My father started it from the trunk of his car selling doormats to businesses. Little by little, he grew the business into a pretty large and successful entity. Actually, my three brothers own the business and run it today and they have hundreds of employees. My mother would type the invoices at night and I used to help her. So, it was very much a family business. I grew up interested in business, curious and involved. I knew I liked business and was interested in pursuing a career in it. I had a good feeling for that pretty early on in life. Continue reading “Ciocca Center Intern to Interview Anne Fink ’85, P17”

April 9, 2019

Ciocca Center Intern Interviews Bill Abbott ’84

Bill Abbott ’84
President & CEO of Crown Media Family Networks

“This is where being a major in English really comes in handy. I feel like I learned story, characters, and emotion and all the things that comprise great storytelling at Holy Cross.”

On March 29, 2019, Ciocca Center Student Intern Sarah Anderson ’20 interviewed Bill to learn about how he turned his English Major into a career in the entertainment industry. Bill is the President and CEO of Crown Media Family Networks.

What did you want to be when you grew up? Did you always know you wanted to work in the entertainment industry? No, not at all. I was an English major, with a lot of political science classes mixed in there. I was really focused more either on law school or teaching when I was at school. But, after college I felt like more school wasn’t really where I wanted to be my first year out. So, I was fortunate enough to get a job in the media world, loved it from the beginning, and decided that’s what I would focus on. Entertainment is not something I intended on, but the liberal arts education provided me with a great backdrop for really anything I wanted to do because it teaches you and gives you a good sense of how to communicate and critically think and write. All of those are crucial aspects to any job. Continue reading “Ciocca Center Intern Interviews Bill Abbott ’84”