A Growing Gem of a Club- CAM!

Please welcome guest blogger, Abaigeal Healy ’11, Co-Chair of CAM.

The CAM Club stands for the student-led communications, advertising, and marketing group on campus. CAM Club is offered by the Ciocca Office of Entrepreneurial Studies and Pre-Business Program in association with Professor Chu. The purpose of CAM is to educate students in communications, advertising, and marketing, and to expose them to the many careers in these fields. This is a unique club on campus because there are no specific advertising courses offered at Holy Cross. CAM Club can sufficiently supplement a strong liberal arts education.

CAM can act as an introductory course to the marketing/advertising industry. The club intends to help students prepare for summer internships offered through programs like The Summer Internship Program, which is affiliated with the on campus Career Center. If offered one of these competitive internships through SIP Holy Cross students will more than likely be working with students from other colleges and universities who specialize or major in communications, advertising, or marketing. CAM can prepare Holy Cross students to excel in these internships.

CAM consists of workshops, career panels, and on campus project campaigns. In a typical meeting the club will discuss current events and hot topics in the industry. AdAge Magazine is delivered weekly and is available for students to read and study. A specific topic is discussed and elaborated on each week. For example, CAM has discussed the importance of social media in today’s society and how to market to Generation Y. The club has also started to collaborate with other groups on campus to help them generate advertising campaigns for activities and events. Eventually, CAM hopes to become the in-house, on campus agency for fellow student-led organizations. CAM brought one speaker to campus this year and hopes to bring more next year. The featured speaker was Kerry Dyer, a father of one of the students in CAM Club. Kerry Dyer is the Publisher of US News and World Report. A dinner and talk was set up in collaboration with the Pre-Business Program.

CAM is a young club and has recently applied to become an RSO (recognized student organization) on campus. Becoming an RSO will help advertise this club to freshman, sophomores, and juniors who are looking to specify their studies and interests. CAM is open to students of all classes and majors and is looking to build up its membership. For all you interested and creative students, come learn what it is all about! The new Co-Chairs for Fall 2011 and Spring 2012 will be Harry Chiu, Kelsey Russell, and McCall McIntyre. Please email Prebusiness for more information.

–Thanks Abby! Be sure to check out CAM next semester.

Kaithlyn

Kaithlyn Kayer
Associate Director, Entrepreneurial Studies

David Chu
Director, Entrepreneurial Studies & Pre-business Advisor

The Power of Possibility

While I’m not going to do this justice, Sheila Cavanaugh’s presentation on Tuesday night was too inspiring for me to not attempt to post some of her message.

When you wake up every morning, remember that you’ll never have another today.  Make it worth it.  The rest of you life is a question mark, so make sure you don’t settle.

If you don’t have a job the day you graduate, don’t fret. Keep at it. Things happen for a reason.  You’ll find a job and, more often than not, another after that.

Just because you work in the corporate world, doesn’t mean you can’t serve your community.  Companies have community outreach and development programs that do wonderful things locally and globally.

In a world full of criticism, take time to praise others.  Years ago, Sheila decided to start a movement to write letters of thanks and praise to help balance out the letters of disappointment and anger companies often receive.  Try to make your positive comments outnumber the negative.

Every person you meet in life is there to serve a purpose – to teach, to learn, to inspire, to challenge – don’t underestimate each interaction.  You might be passing up the chance to develop a life-long relationship.

That’s just the tip of the iceberg, so don’t miss Sheila the next time she visits campus.

That about wraps up our workshops and dinner speakers for the semester.  Stay tuned for posts about Prof. Chu’s financial portfolio class, CAM, and the Finance bootcamp we have in the works!

Kaithlyn

Kaithlyn Kayer
Associate Director, Entrepreneurial Studies

David Chu
Director, Entrepreneurial Studies & Pre-business Advisor

An Update of Updates

Just a few things we really want to point your attention to this week.

First, one of our Executive Leadership Workshop participants is also a Blogger! Ted Cullinane ’14 wrote a fantastic post about his ELW experience over Spring Break.  Be sure to check out Ted’s Post to get a participant’s view of the program.

Tonight, Holy Cross alumni, Ryan Leonard ’09 and Alesandra LaPointe ’09 from Nielsen Company are hosting an event to discuss working in a financial rotational program.  From the Classroom to the Boardroom: Applying What you Learn at Holy Cross in the Real World will be held in Hogan from 6-8 Tonight, 3/31. You don’t want to miss it.

Here’s another even you can’t miss:  The Power of Possibility Sheila Cavanaugh ’81, a Senior Vice President at Fidelity Investments, wraps up our Dinner Speaker Series this semester.  Ms. Cavanaugh always draws a crowd when she comes to campus and is a favorite among the Women in Business conference panelists.  This event is open to a limited number of people so email Prebusiness if you would like to attend. The event starts at 5:30 p.m. on Tuesday, April 5.

Hope to see you at any and all of these events!

Just a quick reminder that we are accepting Summer Business Program applications.  The deadline is Friday, April 15.

Be sure to find us on FACEBOOK!

Kaithlyn

Kaithlyn Kayer
Associate Director, Entrepreneurial Studies

David Chu
Director, Entrepreneurial Studies & Pre-business Advisor

Summer Business Program – 4 weeks to pave the way for the next 40 years of your life

We had a great turn out at Monday night’s Summer Business Program Info Session, but if you missed it here’s what you should know.

What you can expect to gain from SBP – Our Mission:

•       Leadership development and team building – skills you NEED on your resume

•       Moral values and ethical business practices – how Holy Cross students stand out

•       Functional and personal business skills –  your foot in the door to Wall Street and finance

•       Starting and managing a business – business plans, marketing, & growing your business

•       Team project  – practically applying what you are learning during the program

•       Visit to local business – seeing business in action in central, MA

Program Logistics:

•       Open to approximately 30 students

•       Housing in either Alumni or Carlin residence halls

•       Taught by alumni and some faculty – real world teachers who work in the business everyday

•       Daily interactive classes in the new science building, 9-12, 1-4 PM

•       Weekends free

•       Work on team project outside of class – your teams will meet in your free time

Team Project break down:

•       6 teams @ 5 per team – less or more depending on our applicant pool

•       1 executive mentor per team – a business executive to guide your project

•       Team Exec decides project/role of team – working to real expectations and deadlines set by Exec

•       1 meeting per week with your Team Executive (face-to-face or phone)

•       Dry run June 23

•       Team presentations June 24 – CASH PRIZE to winners

The Benefits of participating in SBP:

•       Comprehensive business education – a business background with your Liberal Arts degree

•       Skill sets: leadership, team, presentation

•       Networking – meet successful HC alum throughout the business world

•       Differentiation – stand out from your peers at HC with this on your resume

What’s this going to cost you:

•       $1,600—room and course materials

•       $1,400—commuter discount

•       Scholarships available

•       We DO NOT provide meals —Cool Beans, Crossroads, off-campus eateries, supermarkets

•       Cars allowed on campus – summer permits provided

How to apply:

•       Deadline: Friday, April 15, 11:59 p.m.

•       Online application, attach cover letter, resume, transcript

•       One recommendation letter

•       Interview

Let us know if you have any questions.  The Summer Business Program is a chance for you to stand-out in your interviews and prepare yourself for a fulfilling career in business.

We’ll see you there!

Kaithlyn

Kaithlyn Kayer
Associate Director, Entrepreneurial Studies

David Chu
Director, Entrepreneurial Studies & Pre-business Advisor

ELW Winners!

Congratulations to the members of Team 4!

This winning team presented a business plan for a company they named “PoolA Palooza.”

This service would allow inground pool owners to utilize the area of their pool during the fall, winter and spring months by installing a safe and effective covering system.  Their cheery slogan “Take back your backyard” concluded a very professional presentation.

Our panel of distinguished alum declared them the winners, with a 3-way tie for second place.  They announced that all of the teams presented very innovative, creative, and organized proposals.

The week wrapped up nicely with a closing banquet, where students could relax and interact with our panel of mock “venture capitalists,” and murmurs of applying to the Summer Business Program passed throughout the room.

The only questions left is: How do you want to return from your Spring Break next year – Sunburnt or Successful?

Kaithlyn

Kaithlyn Kayer
Associate Director, Entrepreneurial Studies

David Chu
Director, Entrepreneurial Studies & Pre-business Advisor

From inside the Executive Leadership Workshop

40 students are dressed in business attire, they’ve already sat through an hour and a half of valuation presentations, they are neck deep in the financial data for Kayak and Google — and it’s only 10 a.m. on day 2!

Over the course of the week, these adventurous students (who have opted out of the typical Spring Break vacation) will get an intensive view of how to build, grow, and sustain a company.

Their teachers are Holy Cross alum that coming back to campus to share their stories and introduce important business techniques that will help these students be more prepared for jobs in the business world.

The schedule looks something like this:

Monday: Starting A Company

Tuesday: Valuing and Growing a Company

Wednesday: Business Market Game

Thursday: Managing the Momentum of a Global Enterprise

Friday:  …. is a little different.

On Sunday night, the students were broken into teams and given the task of (over the course of only this week) creating a business geared towards the 30-45 year old demographic.  Each team is responsible for coming up with a new idea, creating a business plan and presenting their business to an executive panel that will pick a winning team at the end of the week.

Friday morning, all 8 teams, will present their plans in hopes of being the victor!

We’ll update you on Friday afternoon with the results!

Kaithlyn

Kaithlyn Kayer
Associate Director, Entrepreneurial Studies

David Chu
Director, Entrepreneurial Studies & Pre-business Advisor

10 Etiquette Tips for the Young Professional

All information provided by Mannersmith

1.       The Hand Shake.

Hands should be placed web to web in a firm grasp.  2-3 shakes (any longer and it gets awkward).

2.       The Art of Conversation.

Be prepared with a few interesting things to add to any conversation (ie. Books you’ve read or an event you’ve recently attended).  Be sure to ask open ended questions to create lasting conversation.

3.       The Compliment.

Make sure to accept compliments with a thank you and a smile.  Avoid attempting to down-play the compliment with a negative response to avoid attention. Accept it, appreciate it, and move on.

4.       The Business Suit – For women

Skirt suits are considered more formal than pants. Make sure to tailor every suit – fit really makes a difference.  Skirts should always fall at the bottom or top of the knee, no higher.  Remember that the person wearing the most clothing holds the power, so plan accordingly with dark tights or long sleeves.

5.       The Business Suit – For men

Pants with cuffs are considered more formal than those without cuffs.  When determining the number of buttons on your jacket, remember that the shorter the V created by the top of the jacket, the shorter you appear. Sleeves should cover your wrist bone, but not much longer (you don’t want them falling mid-hand).  Shirts without buttons on the collars are considered more formal than those with.

6.       The Color Scheme.

Know what the color of your shirt, tie, suit, or accessory is saying about you.

Dark Purple = royalty, power & money

Green = money

Pink = calm

Red = power

Navy = trust

Brown/Orange = friendly

7.        The Early Departure/Late Arrival.

If you are invited to an event and you have to leave early or arrive late, inform the host prior to the event.  This can help the host plan around your schedule and alert other guests as necessary.

8.       The Dietary Restriction.

If you are invited to a dinner and you have any specific dietary restrictions, make sure to inform the host as early as possible so that he or she can plan accordingly. Failing to do so could end in you not eating and a very embarrassed host.

9.       The Active Listener.

When engaging in conversation, make sure to be attentive and responsive.  Eye contact is very important, but be careful not to stare. A well placed nod can go a long way.  Make sure to ask pointed questions to display you are engaged in the conversation.

10.   The Thank You Note.

Never underestimate the value of the handwritten thank you note. While an email may be sufficient, a handwritten letter says you took the time to care.

Enjoy!

Kaithlyn

Kaithlyn Kayer
Associate Director, Entrepreneurial Studies

David Chu
Director, Entrepreneurial Studies & Pre-business Advisor

Where Business and Service Meet

For all of the soul-searching, job-seeking seniors.

I have found that, upon graduation from a liberal arts institution, students are left with two common goals: “I want to make a difference in the world” and “I want to make a lot of money.”  This is bound to happen because in any notable liberal arts curriculum, students are conditioned to be both socially responsible and professionally successful.  More often than not, graduates are left choosing between taking that steady analyst position at a large corporate firm and teaching English in an impoverished South African village (believe me, I’ve been there. Choosing to go to graduate school to postpone making a decision may not have been my most enlightened solution).  These options might seem like completely opposite ends of the employment spectrum.  The truth is, though, that being successful professionally (in terms of both job title and salary) and making a global difference are NOT mutually exclusive.

Jobs serving the betterment of the community are not limited to government and non-profit organizations.  Despite common misconceptions, careers in business have just as much to offer the global community.  If a “higher moral calling” exists in the public (government) and social (non-profit) sectors, it exists in the business sector as well.   The truth is that “You can make a vital contribution in any of these three sectors, because all three are needed for a society to function well.  (If just one sector is weak or absent, the result is usually a failed state.  Think of the former communist states that tried doing away with private business, or the chaotic warlord states without effective government.)”  And while many are put off by the “corruption of corporate business,” keep in mind that there are dozens of examples of both virtue and vice in each sector.  No one sector monopolizes either corruption or morality. It is important to remember that goodness lies within the individual and in the moral decisions those individuals make regarding their work, not in any particular industry.

I recently read the book Half the Sky, which promotes the humanitarian organization by the same name.  The Half the Sky Organization is a non-profit that works to fight global poverty by unlocking women’s power as economic catalysts — transforming teenage girls from brothel slaves into successful businesswomen.  This non-profit organization is using entrepreneurial and business practices to fight extremism and poverty around the globe.  Yes, Half the Sky is a non-profit organization, but it is bolstering the business sector and suggesting (quite convincingly) that entrepreneurial endeavors, combined with education, are the most effective way to combat poverty.

The fact of the matter is that business strengthens a community.  It creates jobs, which in turn allows for the economic growth and security of individuals, their families, and by extension their entire community.  By entering the business sector and engaging in socially responsible business practices, you are making an irrefutable social contribution.

When it comes time to make a decision about your career path, I’m not suggesting that the business sector is the only place to look; however, I do ask that you not overlook it either.  Armed with your Liberal Arts degree, you have the tools to succeed in any job you choose and, with that ability, to better your life and the lives of those around you.  No matter what sector you find yourself in, you can make a difference in the world and be professionally successful at the same time.

Until next time!

Kaithlyn

Kaithlyn Kayer
Associate Director, Entrepreneurial Studies

David Chu
Director, Entrepreneurial Studies & Pre-business Advisor

Excerpts from “Where Goodness Lies: An Open Letter to College Students” by Judith Cone, Vice President, Emerging Strategies, Ewing Marion Kauffman Foundation.
All information about Half the Sky Organization is property of Halfthesky.org

You have to read the Journal

I’m pretty new to Holy Cross, but over the course of the fall semester, I’ve had a few opportunities to meet with some distinguished alums working in the finance world.  When asking how our program can better prepare HC students for careers in finance, no matter who I talked to, or where they worked, I heard the same response over and over again:

THEY HAVE TO READ THE JOURNAL

So, there’s the big secret everyone.  No matter what else you do to prepare for your finance interviews, number one on your list should be reading the Wall Street Journal every single day.  No excuses.  Every alum I spoke with, no matter their age or title, promised me that in any interview they can tell within the first few minutes if the candidate reads the Journal regularly.  Those who do, engage in educated conversation about what is going on in the industry and can provide well informed answers to questions about market trends and statistics.  Those who don’t tend to have brief and unsuccessful interviews.

I have compiled a few tips they suggest that might make this task less daunting.

1.       Find a few companies you like and follow them.

You don’t have to be able to quote the paper cover to cover, but be able to speak intelligently about major happenings in the industry.  An easy way to do this is by following articles about a product or company that interests you.  The most common examples that they gave me were Nike and Apple.  If you can have a discussion about the two companies, who their competitors are, what changes you see in their product lines and how they are fairing in the market, you are proving to your interviewer that you understand the industry and are engaged and interested in the field.

2.       Don’t try to read everything.

Piggybacking on the last point, it’s important to remember that you won’t be able to retain everything if you attempt to study the enter issue.  Read enough articles so that you feel comfortable and confident with the material and recent industry activities.  If you continue in this manner, eventually you’ll become familiar with the styles and formats of the Journal and you’ll be able to expand your reading and retain more information.

3.       You don’t have to go it alone.

One young alumnus, who recently finished his MBA, told me that the way he got used to reading the Journal was in the company of his study group.  When you have friends to read and discuss the articles with, you are more likely to concentrate on the material and to remember what you are reading.  It keeps your mind from wandering and it gives you practice discussing what you’ve read.  You can bounce ideas off of each other and add insight to what you are learning.  It could become your new lunch/dinner table discussion with your other finance-minded friends.

With all of this in mind, I have two tools for you to consider.

First, Prebusiness has a site that can be really helpful for you: Ewallstreeter This site brings the important financial news articles and blogs right to you.  It’s a free service that has been tailored to meet Holy Cross students’ needs, so take advantage of it!

Second, I’d like to invite all of you to join a Wall Street Journal reading/discussion group.  We can meet once a week and talk about what we’ve read, what’s going on, and help clarify anything that might not be clear.  Participants can switch off giving updates on the companies they are following and industry changes they find interesting.

Email me if you are interested. Oh, and don’t forget to find us on facebook!

Until next week!

Kaithlyn

Kaithlyn Kayer
Associate Director, Entrepreneurial Studies

David Chu
Director, Entrepreneurial Studies & Pre-business Advisor

Semester in a Glance

Here’s a peak at our upcoming events.  Mark your calendars!

Insurance 101

Career Workshop Series

February 21, Monday

Gordie Lockbaum ’88, Vice President, The Sullivan Group

Gordie Lockbaum ’88, a Vice President at The Sullivan Group, will give a comprehensive overview of the many aspects of the world of insurance and discuss the varied career opportunities available within the field.  He’ll provide insight into the ins and outs of what the insurance industry really entails.

What’s better than learning about insurance and meeting a Crusader football legend?

What Is An Entrepreneur?

Career Workshop Series

March 16, Wednesday

Frank Hoy, Director, Collaborative for Entrepreneurship & Innovation, Worcester Polytechnic Institute

Frank Hoy, a Prof. at WPI, is an internationally known authority on entrepreneurship. Hoy spent five years as chair of the Central European Small Business Enterprise Development Commission. His research and educational activities have been funded by more than $15 million in awards and contracts from the U.S. Departments of Agriculture and Education, the U.S. Small Business Administration, and the Mott and Kauffman foundations, among other agencies and organizations. He is past chair of the Entrepreneurship Division of the Academy of Management and former senior vice president of the International Council of Small Businesses. (Excerpt from http://www.wpi.edu/news/20090/beswick.html)

This is bound to be an eye-opening look at entrepreneurship from a world-renowned speaker.  If you’ve ever been curious about what it means to be (or is like to be) an entrepreneur, don’t miss this workshop!

Summer Business Program Information Session

March 21, Monday

Come learn about the best way to spend your summer.  SBP is a unique opportunity to work with alumni and learn what it is really like to work in the business world!

Business Opportunities in Science

Career Workshop Series

March 22, Tuesday

Gail Evangeline Radcliffe ’78, President, Radcliffe Consulting

Gail Radcliffe assists biotech, medical device and diagnostic companies with technical, marketing, regulatory and business development issues. Her expertise allows her to aid companies in developing successful business strategies and obtaining funding.

If you are interested in careers that combine business and science then this is the workshop you’ve been waiting for! Learn how your science degree can pave the way for business careers.

Dinner Speaker Series

April 5, Tuesday

Sheila Cavanaugh ‘81, Senior Vice President, Fidelity Investments

Registration necessary: Contact the pre-business office

Ask anyone who has heard Sheila speak at the Women in Business conference, you do not want to miss this dinner!  Sheila is an unbelievable speaker, whose professional life and dedication to Holy Cross captivates and motivates her audience.  Anyone and everyone should attend, but space is limited so RSVP!

Hope to see you there!!

Kaithlyn

Kaithlyn Kayer
Associate Director, Entrepreneurial Studies

David Chu
Director, Entrepreneurial Studies & Pre-business Advisor