Name: Emily Bowman ’17
Organization: Scholastic Inc (You can intern here too! Deadline to apply is April 11th APPLY HERE)
What were you up to this past summer?
This past summer I had the incredible opportunity to intern with the Corporate Communications team at Scholastic. I was originally looking at jobs with Scholastic because I thought I would be interested in publishing and editorial positions. When I was placed in Corporate Communications department, I wasn’t totally sure what to expect. What I quickly realized, however, was that Corp Comm was a really exciting team to work with because their work involved collaborating with almost every department in the company.
The team was in charge of both internal and external communication for the company – everything from running Scholastic’s social media platforms, to writing press releases for new books, to creating content for Scholastic’s Intranet and corporate blog. As an intern, I learned how to use communications platforms such as Cision and Sprinklr to track and analyze Scholastic’s media presence. I also used these platforms to create media lists of potential news outlets that would be interested in running stories about Scholastic’s summer reading initiatives or new book releases. I even had the chance to sit in on social media meetings and contribute ideas about the revamping of Scholastic’s Snapchat, which was exciting.
What was your favorite part?
One of my favorite parts of the job was writing for the company blog called On Our Minds. I wrote about a variety of topics such as the most influential books in my life or the best rainy day reads. I loved this part of the job because it was a chance for me to write creatively and have some fun! Another highlight of the summer was the anticipated release of the new Harry Potter book, Harry Potter and the Cursed Child. As an avid Potter fan myself, it was exciting to be a part of all the PR and marketing initiatives that surround a huge, international release such as that.
I had a fantastic summer with Scholastic and a great experience working in Corporate Communications. I would encourage anyone interested in pursuing a career in communications or marketing to reach out to me with any further questions!
Scholastic is looking for a Communications/Social Media Intern!
Hurry the deadline to apply is Tuesday, April 11th.
LEARN MORE HERE
The Scholastic Summer Internship Program provides an opportunity to gain experience in a variety of Scholastic businesses including weekly sessions where you get a chance to hear from SVPs, VPs and Senior Managers giving career advice and information regarding their divisions. The student who secures this 10 week, full time internship will receive a stipend. Any sophomore and junior may apply.
