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Catherine Greene ’17
\nKCSA Strategic Communications<\/p>\n
What were you up to this past summer?<\/strong> What was your favorite part?<\/strong> What surprised you?<\/strong> Catherine Greene ’17 KCSA Strategic Communications What were you up to this past summer? As an intern at KCSA, I split my time working on two accounts. One of the biggest parts of my internship is research. From researching press release coverage, to potential contacts for clients, and a wide variety of statistics that our … <\/p>\n
\nAs an intern at KCSA, I split my time working on two accounts. One of the biggest parts of my internship is research. From researching press release coverage, to potential contacts for clients, and a wide variety of statistics that our clients utilize, I spent a good amount of my day reading. In addition to this, it is safe to say that I spent an equal amount of time writing briefing books and outreach emails for clients. Many days I will have two or three meetings, listening in on conference calls with clients and other PR firms, as well as participating in brainstorming sessions.<\/p>\n
\nHaving the opportunity to intern at a well-regarded communications firm is something that I am very grateful for. I was exposed to many commonly-used PR tools such as Gorkana and Factiva, and worked with account directors and high-up executives. I love the fact that I get to go into work everyday knowing that I will be doing something different for two different accounts, and leaving with a sense of accomplishment.<\/p>\n
\nSomething that surprised me the most was the prevalence of Excel in the public relations industry. While it is not used for computing, it is used as a means of organization and as a way to present information to clients. I met with a man that worked at Google here in New York and he told me that if there is one thing I can enter the workplace with is proficiency in Excel. I would definitely say that this is true and I would recommend to all students seeking internships that they have somewhat of a capacity for Excel.<\/p>\n","protected":false},"excerpt":{"rendered":"