It appears that Baauer\u2019s mega hit song \u201cHarlem Shake\u201d is the new \u201cCall Me Maybe\u201d or \u201cGangnam Style\u201d of 2013, as the broadest spectrum of people have been posting renditions on YouTube, boosting the song to #1 on I-tunes. Although many may brush aside \u201cHarlem Shake\u201d as another fad of pop culture, several businesses are maximizing the hype with their own versions of the dance.<\/p>\n
According to an article <\/a>by Stephanie Gaspary of Career Builder, companies\u2019 \u201cHarlem<\/p>\n Shake\u201d videos are being carefully deployed as corporate recruiting strategies. How & why? Even for entry level jobs, companies are selling themselves to you just as much as you are selling yourself to them. They want to hone top talent to maintain top tier work. Numbers aside, compatibility between candidates and employers is essential and the character of a given company plays a big role in that relationship. If you\u2019re a company, what better way to break the \u201cbig scary business\u201d stereotype and flaunt your character than to make your own Harlem Shake video?<\/p>\n So far, all sorts of corporations have jumped on the bandwagon from PepsiCo<\/a> to Intel<\/a>. Outside of the commercial milieu, everyone from soldiers in the Norwegian Army <\/a>to the Kansas University Men\u2019s Basketball team<\/a> completed \u201cHarlem Shake\u201d videos as a platform to broadcast their culture to the world.<\/p>\n