Advertising – Ciocca Center for Business, Ethics, and Society Blog

December 4, 2014

A Whole New Line-Up!

HAVE YOUR HEARD? The Ciocca Office of Entrepreneurial Studies is excited to announce a new program structure that rewards students with focused business skills – the COES Professional Program. This structured co-curricular program is designed to complement the excellent Holy Cross liberal arts education by offering you an introduction to business workshop, followed by access to a number of alumni-led, industry specific workshops and advising. The workshops listed below, combined with internship experience, recommended HC courses, student club involvement and required Excel workshop, will enable HC students to connect their education and experience to the marketplace.

Fullbridge Professional Edge @ Holy Cross, www.fullbridge.com/holycross, is held three times per year (August, January & May) that boasts a simulated work experience to expose students to the basics of business. Fullbridge is a pre-requisite to the following workshops.
Finance Boot Camp is a four-day workshop designed as an immersion to guide students who are interested in a finance career. Held over fall break with an overnight trip to NYC, students shadow alumni at various banks including J.P. Morgan, Goldman Sachs, etc.
- Advertising, Communications/PR, Sales and Marketing held over spring break with a site visit to Boston, this workshop networks students with successful alumni who can offer relevant career advice for the industry. APPLICATIONS DUE TODAY – DECEMBER 4, 2014 – Email cover letter/resume to prebusiness@holycross.edu
Entrepreneurship Deep Dive held over winter break works as a motivating and idea-clarifying workshop for fresh ideas to become more concrete. Collaborating with students from local area colleges, students are encouraged to then participate in the spring Shark Tank Competition for a cash prize.
Principled Leadership guides students to explore the intellectual, emotional, and moral qualities of successful business leadership. This alumni-led workshop is held right after the conclusion of finals week in May.
- Future Steps Capstone is a comprehensive workshop over winter break for students who have completed at least two of the above-mentioned workshops and are looking to “build a personal brand” as prep for internship and job interviews. Students work with alumni through a series of exercises to connect their liberal arts education and experiences to the marketplace. APPLICATIONS DUE TODAY – DECEMBER 4, 2014 – Email cover letter/resume to prebusiness@holycross.edu

Thank you for reinforcing your education and future career goals through the many opportunities our office provides.

November 3, 2014

NEW: Advertising & Communications/PR Workshop

ADVERTISING, COMMUNICATIONS & PR WORKSHOP – New COES Program!

– three-day intensive workshop

– successful alumni presenters

– career advice for the industry

WORKSHOP DATES: mon. – wed., march 2-4, 2015 (spring break)

two days on campus, one day site visit to Boston, MA

ALUMNI

Want to get involved? Email Prof. David Chu at dchu<at>holycross.edu

STUDENTS

APPLICATION DEADLINE: thu., november 6, 2014 @ 11:59pm

email your resume & cover letter to prebusiness<at>holycross.edu

October 8, 2014

Arts Transcending Borders: Cultural Entrepreneurship

On Thursday September 25th, Cristina Pato – a Galician bagpiper, pianist, composer and Artist in Residence here at the College of the Holy Cross – held a special dinner lecture titled: “Cultural Entrepreneurship: At the Intersection of Business & the Arts.” Pato has an active professional career devoted to Galician popular and classical music and jazz, and her dual careers have led her to perform on major stages throughout Europe, USA, India, Africa, and China.

The night started with Cristina telling the dinner guests about her story. She was the first female Gaita (Galician bagpipe) player to release a solo album in 1999, and she became a huge pop star in Spain. Since then, she has also collaborated on world stages with Yo-Yo Ma, Arturo O’Farril, Chicago Symphony Orchestra, and Osvaldo Golijov, to name a few. However, she had no idea that she could become this product: Cristina Pato. She was fortunate enough to have a edge in the music industry as the first female, soloist playing a Galician bagpipe. Yet other artists today do not always have this competitive advantage. Thus, she developed the Galician Connection, an annual festival dedicated to promote intercultural dialogue through music and encouraging cultural entrepreneurs to rise.As the night went on, Cristina got all the dinner participants to interact at their tables and gave each table a scenario to discuss. Scenarios included: Being an artist with no initial funding, being an artist with public funding, etc. The fundamental idea was to come up with a way for the artist to market their product and make a sustainable income. After each table presented their plan of action, Cristina posed the question: “What is holding the artist back? What’s stopping all of us from sculpting, from being a famous singer, from being a renowned pianist?” It seemed like the unanimous answer was that in our modern world, most art has funding through public donations or private investments, and that we believed being an artist would not be able to rake in a steady income.That is exactly why Cristina created the Galician Connection. She is passionate about education, and feels that people need to be educated on how important art is, and they need to have a support system while creating art. Participants in the Galician Connection are able to attend classes and workshops that help them grow as artists, and they have a forum where they can connect and grow together.

So what exactly is cultural entrepreneurship? Everyone had a different definition. But if you ask me, cultural entrepreneurship is being able to acknowledge that the arts are an important part of society, and finding a way to creatively present an art form to other people so that you can make a living off of it, and so that others can appreciate and connect with it as well.

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Thanks to Sophia Jin ’15, for attending and writing this blog post. Great speaker, great dinner and great conversation! As always, don’t forget to “like” us on FACEBOOK and follow us @HCPrebusiness

Cassie Gevry
Associate Director
Ciocca Office of Entrepreneurial Studies

November 8, 2011

Women in Business 2011

On Saturday, October 22, we hosted the sixth annual Women in Business conference here on campus. With over 150 alumnae and students in attendance, the conference was a huge hit! The Prebusiness office wants to thank the student organizers Juliana Biolsi ’12, Kristen Buonassisi ’12, Lauren McCarthy ’12, Christie Cannone ’14, Haley O’Brien ’13, Stephanie Pajak ’13, and Lauren Esposito ’14, for their hard-work and dedication to this event.

If you weren’t able to attend, Juliana and Kristen wrote a great recap for the Holy Cross website:

Women in Business Conference Continues to Inspire Students, Alumnae

Save the date for next year’s conference: October 20, 2012!

As always, don’t forget to “Like” us on FACEBOOK and look for our WIB, SBP and ELW groups on LinkedIN!

Kaithlyn

Kaithlyn Kayer
Associate Director, Entrepreneurial Studies

David Chu
Director, Entrepreneurial Studies & Pre-business Advisor

June 14, 2011

Summer Business Program: Week 3

Quinn is back with another SBP post!

Quinn Korzeniecki is a senior English major with a Pre-Business concentration. She is editor-in-chief of The Advocate, a progressive online publication at Holy Cross, and works as an assistant in the Vice President and Dean of Academic Affairs Office. As a participant in the Summer Business Program, she hopes to learn more about marketing and advertising aspects of business. Quinn aspires to enter into publishing either in the editorial, marketing, or advertising departments.

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Wow, how quickly time passes when you’re learning about the different aspects of business!

As I said at the end of my last post, on Wednesday we learned about what it means to work in the financial sect of the business world as a venture capitalist and how to choose the best way to fund a new business. We learned about Warren Buffett’s amazing work as one of the most successful venture capitalists in his company, Berkshire Hathaway. As a member of a venture firm, one must value companies based on their profitability, growth, and risk. I learned a term I never heard of before: EBITDA, which means “earnings before interest, tax, depreciation, and amortization.” Tom Flynn instructed us to throw that term into a financial interview to clinch the position. In the end of the session we were sent off into our groups and assigned the task of picking which company we would buy stock in, either Facebook or Google. Although I am obsessed with social networking, my group ultimately picked Google because a new social networking site will probably enter the spotlight within the next year or so and make Facebook obsolete.

Two former football playing Holy Cross alumni came in on Thursday to speak about marketing and sales. Peter George, the CEO of Fidelis Security Systems, spoke about the qualities of a successful salesperson. He filled us in on SPIN, or the science of selling, which is a four step way to assure that you are maximizing your potential as a salesperson. Since I am competitive, smart, hard-working, and a team player, I could definitely see myself going into this field of business! Terry Waters, the CEO of the Yankee Group, taught us about B2B (Business to Business) marketing, through which companies sell products and services to other businesses that in turn sell them to the consumer. The best marketing departments have board commitment, knowledge of the target market, and have a clear, quantified, focused, realistic, and resourced marketing plan. All companies want to have a combination of vision and ability to execute, and those that fall short either run out of money and need to ask for more debt or equity or fail. It’s survival of the fittest in America these days!

On Friday, Ian Dowe, another football alumnus came to Smith Labs 155 to speak with us about advertising. This workshop was completely different from the previous ones: we were asked to bring in magazines and links to advertisements on Youtube and used these ads to learn what runs through the minds of those working in an advertising firm when they are creating one of these promotions. After analyzing a nail polish ad in which a woman’s fingernails matched the eyes of a tiger and wore a large diamond ring, I realized that advertisements do indeed play into our wants and desires: we all want to be more desirable, and advertisers play into this to get you to buy their product. We broke into our groups with the task of advertising a product: my group created a new product, the “Shrup,” or shrinkable and portable cup. It was interesting to learn about the thought that goes into advertisements and it was even more beneficial to advertise for a product ourselves.

After a weekend of relaxation, shopping in Providence, and more relaxation, we got back to the grind. Monday morning we received a brief introduction to microeconomics with Professor Cahill. We learned about making decisions based on weighing opportunity costs. In our teams, we competed against each other making deals that served as examples of imperfect competition: a lot of friendships were broken by cheating team members, but they made amends in the next round when we made bids on bonds. Some ended up winning by a large margin to keep the peace (but I don’t think that’s how it would work in the real world). In the afternoon we learned about business organizations ranging from sole proprietorships to corporations. All in all, the past four days were a great success, and I look forward to learning how to use Microsoft Excel in the business world.

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Thanks, Quinn! If you have any questions about SBP, please email us at prebusiness@holycross.edu. Don’t forget to find us on facebook!

Kaithlyn

Kaithlyn Kayer
Associate Director, Entrepreneurial Studies

David Chu
Director, Entrepreneurial Studies & Pre-business Advisor

April 21, 2011

A Growing Gem of a Club- CAM!

Please welcome guest blogger, Abaigeal Healy ’11, Co-Chair of CAM.

The CAM Club stands for the student-led communications, advertising, and marketing group on campus. CAM Club is offered by the Ciocca Office of Entrepreneurial Studies and Pre-Business Program in association with Professor Chu. The purpose of CAM is to educate students in communications, advertising, and marketing, and to expose them to the many careers in these fields. This is a unique club on campus because there are no specific advertising courses offered at Holy Cross. CAM Club can sufficiently supplement a strong liberal arts education.

CAM can act as an introductory course to the marketing/advertising industry. The club intends to help students prepare for summer internships offered through programs like The Summer Internship Program, which is affiliated with the on campus Career Center. If offered one of these competitive internships through SIP Holy Cross students will more than likely be working with students from other colleges and universities who specialize or major in communications, advertising, or marketing. CAM can prepare Holy Cross students to excel in these internships.

CAM consists of workshops, career panels, and on campus project campaigns. In a typical meeting the club will discuss current events and hot topics in the industry. AdAge Magazine is delivered weekly and is available for students to read and study. A specific topic is discussed and elaborated on each week. For example, CAM has discussed the importance of social media in today’s society and how to market to Generation Y. The club has also started to collaborate with other groups on campus to help them generate advertising campaigns for activities and events. Eventually, CAM hopes to become the in-house, on campus agency for fellow student-led organizations. CAM brought one speaker to campus this year and hopes to bring more next year. The featured speaker was Kerry Dyer, a father of one of the students in CAM Club. Kerry Dyer is the Publisher of US News and World Report. A dinner and talk was set up in collaboration with the Pre-Business Program.

CAM is a young club and has recently applied to become an RSO (recognized student organization) on campus. Becoming an RSO will help advertise this club to freshman, sophomores, and juniors who are looking to specify their studies and interests. CAM is open to students of all classes and majors and is looking to build up its membership. For all you interested and creative students, come learn what it is all about! The new Co-Chairs for Fall 2011 and Spring 2012 will be Harry Chiu, Kelsey Russell, and McCall McIntyre. Please email Prebusiness for more information.

–Thanks Abby! Be sure to check out CAM next semester.

Kaithlyn

Kaithlyn Kayer
Associate Director, Entrepreneurial Studies

David Chu
Director, Entrepreneurial Studies & Pre-business Advisor