A Whole New Line-Up!
HAVE YOUR HEARD? The Ciocca Office of Entrepreneurial Studies is excited to announce a new program structure that rewards students with focused business skills – the COES Professional Program. This structured co-curricular program is designed to complement the excellent Holy Cross liberal arts education by offering you an introduction to business workshop, followed by access to a number of alumni-led, industry specific workshops and advising. The workshops listed below, combined with internship experience, recommended HC courses, student club involvement and required Excel workshop, will enable HC students to connect their education and experience to the marketplace.
- Fullbridge Professional Edge @ Holy Cross, www.fullbridge.com/holycross, is held three times per year (August, January & May) that boasts a simulated work experience to expose students to the basics of business. Fullbridge is a pre-requisite to the following workshops.
- Finance Boot Camp is a four-day workshop designed as an immersion to guide students who are interested in a finance career. Held over fall break with an overnight trip to NYC, students shadow alumni at various banks including J.P. Morgan, Goldman Sachs, etc.
- Advertising, Communications/PR, Sales and Marketing held over spring break with a site visit to Boston, this workshop networks students with successful alumni who can offer relevant career advice for the industry. APPLICATIONS DUE TODAY – DECEMBER 4, 2014 – Email cover letter/resume to prebusiness@holycross.edu
- Entrepreneurship Deep Dive held over winter break works as a motivating and idea-clarifying workshop for fresh ideas to become more concrete. Collaborating with students from local area colleges, students are encouraged to then participate in the spring Shark Tank Competition for a cash prize.
- Principled Leadership guides students to explore the intellectual, emotional, and moral qualities of successful business leadership. This alumni-led workshop is held right after the conclusion of finals week in May.
- Future Steps Capstone is a comprehensive workshop over winter break for students who have completed at least two of the above-mentioned workshops and are looking to “build a personal brand” as prep for internship and job interviews. Students work with alumni through a series of exercises to connect their liberal arts education and experiences to the marketplace. APPLICATIONS DUE TODAY – DECEMBER 4, 2014 – Email cover letter/resume to prebusiness@holycross.edu
Thank you for reinforcing your education and future career goals through the many opportunities our office provides.
Ninth Annual Women in Business Conference
On November 1, 2014, just under 200 alumnae and students attended the 9th annual Women in Business Conference. This year, Keynote Speaker Anne Fink ’85, COO of PepsiCo North America, talked about “Longevity in the Workplace: The Pursuit of Self Discovery.” This year’s Student Organizers were Patricia Feraud ’15, Brooke Levine ’15, Alexandra Schiffman ’15, Lauren Campson ’16, MaryAnn LaShota ’16, Sydney Pugliares ’16, Lauren Biolsi ’17, and Caroline Keane ’17.
Check out what the Student Organizers for this year’s Women in Business conference have to say about the 2014 WIB event on the HOLY CROSS blog – and browse the photo gallery!
J.R Butler ’08 Translates an HC Degree to a Successful Sales Career
On Monday, October 27th the Holy Cross Sales Group hosted J.R Butler ’08 in a workshop on translating a Holy Cross degree into a successful career in sales. During his time on the hill, Butler found success both in the classroom as a Sociology major, Art history minor and as a Varsity athlete playing for the Men’s Hockey team. More recently, he has been busy in his professional career, recently being named as Regional Sales Director at VM Turbo, one of the fastest growing tech companies in the Boston area.
To Butler, the three most important things that Holy Cross can offer a student interested in sales are: an inquisitive mind, critical thinking skills, and the ability to interact with a variety of people. As liberal arts students, we are taught to understand a wide variety of topics at a deeper level that allows us to apply these skills in the real world. Furthermore, we learn to make reasonable arguments that would appeal to a wide variety of people. Someone with a successful career in sales utilizes these skills to find why a client may need a service or product and is able to help the client understand why it is necessary to the well being of his/her company.
The Holy Cross Sales Group thanks everyone who was able to attend the event and we encourage those who are interested in sales to attend any future meetings. Our next meeting is Monday, November 24, 2014 at 7:00pm in Stein 120. We look forward to seeing you there!
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Thanks to Kyle Larkin ’15 and the Holy Cross Sales Club for inviting J.R. Butler ’08 back to campus for a lively talk on the sales industry. As always, don’t forget to “like” us on FACEBOOK and follow us @HCPrebusiness Watch for our next blog post…
Cassie Gevry
Associate Director, Entrepreneurial Studies
Worcester Entpreneurs Event at Holy Cross: Nov 12 @ 6PM
- How do you find the right team mix to launch your business?
- How do you identify the right set of advisors that will guide you?
- Once you have these advisors, how do you manage them?
- Ways of finding and managing the right team
- Dive into what the responsibilities and compensation structure models are for startup team members and advisors
- Identify the right roles to help you launch your product or service
- Uncover what some common pitfalls are when building a team as an entrepreneur
HCEG: Boston Networking Event 10/23/14
The Ciocca Office of Entrepreneurial Studies Office worked with the HCEG Alumni Group to host the bi-annual HCEG Boston Networking Event last month on Thursday, October 23rd at the Racepoint Global offices on State Street. It was a fun-filled night with good company, food and drink. Present alumni covered a broad area of careers from commercial real estate to communications to c-level executive at technology companies. The theme of the night was “The Ability to Adapt to an Ever-Changing Market” and this topic was covered by the keynote speaker of the evening, Ray Jorgensen ’91. He is the President and CEO of PMG which specializes in revenue cycle management for community health centers. Ray gave a powerful speech on the art of adaptation in a career.
He broke this concept into three separate ideas to become successful in a perpetually changing career.
1) Find a “Hedgehog Concept”
a. Do what you love
b. How can you be the greatest in the world at what you do?
c. Success is very gradual until you hit a tipping point in which it skyrockets
2) Be Resilient…Persevere!
a. Fail and learn
b. Jim Collin’s Stockade paradox: the resilient and realistic persevere, not the optimists in the world
3) Be “Lucky”
a. Create your own like; be in the right place at the right time and out work everyone
b. Solid support network
c. Good fortune is rarely unplanned
d. Control what you can control: your attitude and effort
Ray’s speech was incredibly informative, entertaining and relevant to his audience. The Holy Cross community is truly fortunate to have such successful and passionate alumni like Ray who are willing to share their advice and story. Next time we hope to have more students in the mix for networking! Watch for the spring event registration.
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Thanks to Matt Campbell ’15, for attending the Boston event and writing this succinct review. Great keynote, great food/drink and great networking! As always, don’t forget to “like” COES on FACEBOOK and follow us @HCPrebusiness
Cassie Gevry
Associate Director
Ciocca Office of Entrepreneurial Studies
NEW: Advertising & Communications/PR Workshop
ADVERTISING, COMMUNICATIONS & PR WORKSHOP – New COES Program!
– three-day intensive workshop
– successful alumni presenters
Arts Transcending Borders: Cultural Entrepreneurship

So what exactly is cultural entrepreneurship? Everyone had a different definition. But if you ask me, cultural entrepreneurship is being able to acknowledge that the arts are an important part of society, and finding a way to creatively present an art form to other people so that you can make a living off of it, and so that others can appreciate and connect with it as well.
Cassie Gevry
Associate Director
Ciocca Office of Entrepreneurial Studies
HCEG: Leveraging One’s Network Effectively in the Technology Sector
The Holy Cross Entrepreneurs Group of New York City held its second networking event of the year at Bryan Cave on Wednesday evening, July 23. The evening was a great success, as many alumni and students attended. Professor David Chu, Director of the Ciocca Office of Entrepreneurial Studies & Pre-Business Adviser, also attended the event.
Many thanks to those who participated on the panel, including Michael Barrett ’84, CEO of Millenial Media, Chris Nace, ’06 VP Executive Search at Connections NY, Colin Cunningham ’09, Manager at Axial, and moderator Andrew Cialino ’10, Senior Account Executive at Axial. A hearty thanks goes to Patricia Werner ’97, Counsel at Bryan Cave LLP, who hosted the event at the law firm. Patricia is also a member of the Steering Committee for the Holy Cross Entrepreneurs Group of New York City, along with Daniel Barrett ’93, Andrew Cialino ’10, Colin Cunningham ’09, and Chris Nace ’06.
The alumni panelists focused their insights on leveraging one’s network effectively in the technology sector. With today’s growing tech space, whether pertaining to startups or to the field in general, it is important to understand industry basics. More importantly, both students and alumni should know how to recognize and utilize technology’s benefits in an entrepreneurial way.
The panelists addressed various issues under this umbrella topic, such as how to secure a job in the tech industry, how to reach out and successfully network within the field, and what kinds of tactics both students and alumni may leverage when acclimating themselves to the tech sector.
As always, this networking event successfully fostered that famous Crusader spirit and alliance, as alumni and students were brought together under the same passion for entrepreneurship. The goal of these events is to further the mission of HCEG of creating more entrepreneurial relationships, so that the Holy Cross community is not only a group of “men and women for others,” but also a community of men and women for each other.
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Thanks to Sydney Pugliares ’16 for covering this event and to all the alum sharing insights to the tech industry! As always, don’t forget to “like” us on FACEBOOK and follow us @HCPrebusiness
Cassie Gevry
Associate Director, Entrepreneurial Studies
HCEG: Boston Networking Event Summary

While the event cultivated that classic Holy Cross spirit, the evening’s host, Bob Allard ’91, proved most energetic of all, with his insights on Servant Entrepreneurship: How to Survive in a Not-Just-for-Profit World. The Managing Partner of ExtensionEngine LLC explained how “Servant Entrepreneurship” is in fact NOT an oxymoron, but rather a strategy that all successful business gurus recognize and utilize.
Allard placed significant focus on the benefits of networking, giving anecdotes and valuable advice that have aided him in the ongoing process of entrepreneurship. He explained how it is often “who you know” along with (and sometimes more important than) “what you know” that will help you succeed in business. However, Allard took this philosophy one step further to note how it is also “who you help” that will lead you to success. He explained how “paying it forward” in the world of networking will come full circle — a sort of entrepreneurial “karma,” per se.
After Allard’s discussion of “Servant Entrepreneurship,” the alumni and students returned to more networking fueled with even more enthusiasm than before, as his insights gave more purpose to the event. Alumni Tom Brennan, CFO of AbilTo, Inc and Ray Jorgensen, Co-Founder & CEO of Priority Management Group, Inc. (PMG), also helped to facilitate discussion regarding these topics of entrepreneurship and networking.
Many thanks to those who helped in organizing this successful event. A big thank you to Bob Allard ’91, Tom Brennan ’86, and Ray Jorgensen ’91 for facilitating such valuable discussion of entrepreneurship during the event.
It is always an honor to host such successful alumni at events that bring together a variety of stories and passions, as each attendee is linked with the same drive of entrepreneurship and Holy Cross identity. The connections made during these events are instrumental in furthering the HCEG mission of creating more entrepreneurial relationships. Our goal is to foster the Holy Cross community as not only a group of “men and women for others,” but also a community of men and women for each other.
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Thanks AGAIN to Sydney Pugliares ’16 for helping to organize, attending and writing this summary of the event! Be sure to like us on FACEBOOK and follow us @HCPrebusiness!
Cassie Gevry
Associate Director, Entrepreneurial Studies