86 Students & 50+ Alumni Participate in Fall Break Business Workshops

Finance Boot Camp students group photo

Every fall break, the Ciocca Center holds concurrent workshops for students involved in the Business Certificate Programs to connect with alumni, make real-world connections, learn industry insights and practice presentation skills.  86 students and over 50 alumni participated in last weeks iteration, details below.

The annual Global Supply Chain Management Workshop helped 45 students understand that everything we wear, eat, drive, and consume comes through an organized supply chain from different parts of the world. The alumni presenters included Pete Mondani ’79, Roger Lobo ’04, John Burke ’10 and Conor Moynihan ’13 – all practitioners in the field.  They shared the inner workings of a global supply chain and how it manages the distribution of various goods and services.  Teams of 4-5 students met with Holy Cross vendors, spanning from coffee to sweatshirts, to understand the inherent political, cultural, and ethical issues.  They even got off campus to experience a working supply chain during a company site visit to Polar Beverages with a tour by Chris Crowley, executive vice president of the company.

Concurrently, the annual Finance Boot Camp brought 41 students to NYC to meet alumni on Wall Street as part of the Finance & Banking Certificate program. Starting with an alumni-led current event discussion and professional communication overview, students were prepped on campus for the overnight trip to the city.  Alumni at JP Morgan, Piper Sandler, CIBC, KeyBanc and Morgan Stanley hosted the cohort to share industry insights, interview tips and discuss the various fields within the industry including sales and trading, investment banking, and wealth management.

Maeley Nakamura ’26, Megan McFarlane ’26, and Lindsay Julia King ’27 shared their student experience on the College’s Instagram account, which can also be seen on @holycrossbusiness.

Congratulations to all of the student participants and a big thank you to all of our alumni who are giving back to Holy Cross, like so many have done before them.

The Power of Continuous Learning: How Matt Bellomo ’13’s Holy Cross Education Shaped His Career

Kevin and Matt

After sitting down with Holy Cross alumnus Matt Bellomo ‘13, I gained valuable insights into how a liberal arts degree can pave the way for a successful career in business. His journey perfectly illustrates the power of a well-rounded education in today’s competitive business landscape. Matt is currently an Associate at Bentall Green Oak, a real estate private equity firm headquartered in New York City.

Matt graduated from Holy Cross in 2013 with a degree in Political Science. From there, Matt began his professional career by landing a job with Commonwealth Financial Network, where he spent most of his time in back-office operations. After almost eight years, Matt decided he wanted to transition into the Real Estate world. After utilizing his Holy Cross alumni network, Matt found himself at Bentall Green Oak.

He began by explaining that his classes at Holy Cross ignited his curiosity and instilled in him the ability to learn independently. This foundation allowed him to explore any topic that piqued his interest after graduation. He described how this passion for continuous learning was particularly impactful as he transitioned from financial services to real estate.

When I asked Matt how his liberal arts education prepared him for a career in real estate, he shared a thoughtful response. He began by explaining that his classes at Holy Cross ignited his curiosity and instilled in him the ability to learn independently. This foundation allowed him to explore any topic that piqued his interest after graduation. He described how this passion for continuous learning was particularly impactful as he transitioned from financial services to real estate. Matt believes that studying at Holy Cross cultivates a lifelong desire to seek knowledge, giving students an ongoing curiosity to expand their knowledge.

Matt highlighted how his experience at Holy Cross has shaped him into a more well-rounded individual and made him a stronger candidate in the job market. He emphasized that the diverse and comprehensive education he received provided him with a unique edge over peers from business schools, where many students followed the same narrow curriculum. This broad perspective, he believes, has been invaluable in his career.

Matt elaborated on how real estate is fundamentally a people-driven industry, where the ability to build and maintain relationships is crucial for success. He reflected on the exceptional interpersonal and communication skills he honed during his time at Holy Cross, emphasizing how these abilities have been instrumental in his career. The diverse interactions and experiences he had at the College prepared him to connect effectively with a wide range of individuals in the field.

Matt is yet another Holy Cross graduate who exemplifies the endless possibilities of pursuing a successful career in business.

Written by Kevin Birenbaum ’26

Leveraging a Liberal Arts Education: Sean Mullaney ’20 on Building a Career in Real Estate

Kevin Birenbaum and Sean Mullaney

I was given the opportunity to have a conversation with Holy Cross alumni Sean Mullaney ‘20, a distinct graduate of Holy Cross who’s career is a testament to taking advantage of his liberal arts education to pursue a successful career in the Real Estate Investment industry.

Sean began his professional career by landing an internship role at a prestigious brokerage firm, Newmark, going into his Junior year at the college. That Summer, Sean worked as a part of the Capital Markets team in London. The following Summer, Sean stayed with Newmark where he was a Leasing Intern in New York City. Following his graduation from Holy Cross, Sean took a job with Brookwood Financial Partners, LLC, where he worked on Acquisitions as well as Asset management. In January of 2021, Sean took a new role at a leading pure-play commercial real estate investment management firm, Clarion Partners. The Firm is headquartered in New York with a presence in major markets across the United States and Europe. After about eleven months with the company, Sean was promoted to Senior Analyst, his current role.

Sean accredited Holy Cross to much of the success he has had in his early professional career. He spoke extremely highly of the Holy Cross alumni network and explained the importance of utilizing that to your advantage when looking to begin your career: “People from Holy Cross are more than willing to help. If you don’t reach out, someone else will.” Taking initiative was another thing Sean pressed on during our conversation. Getting out there and taking advantage of everything that Holy Cross has to offer is not something you can take for granted.

“People from Holy Cross are more than willing to help. If you don’t reach out, someone else will.”


Communication and the skill to build and maintain relationships are two of the more important aspects of a liberal arts education. Sean talks about how real estate is a people-driven industry, and he has found his liberal arts education to suit him very well in this profession: “Being a man and woman for others. Thinking impactfully. Being a server and a leader. Doing things for the good of doing things, not just for the benefit of yourself.” He goes on to say how he found these traits were often carried by a majority of the students at Holy Cross.

Written by Kevin Birenbaum ’26 

Students Explore Business Over Winter Break

Students at Fidelty Networking event with Tom Jessop '88 President of Fidelity Brokerage

Kicking off the spring 2024 semester, 160+ students participated in four concurrent workshops the week before classes began.  The week of January 18-22 was led by 25+ alumni presenters and mentors in the following areas:

Fullbridge Professional Edge: This simulated workweek provides exposure to the basics of business and an opportunity to collaborate in teams through active learning culminating in a final presentation where students present a growth idea for a Fortune 500 company. Special congratulations to Team Under Armour for the innovative growth idea securing them each the top prize of a $300 Apple gift card! Kathryn Sweet ’26, Charles Bacon ’27, Marisa Mamak ’27, and Mary Powers ’27 led by Coach Carmen!

Corporate Finance & Banking: 38 students toured at top Boston banks including Bank of America with Ted Lynch ‘84, SV Health Investors with Tom Flynn ‘87, and Natixis Asset Managers with Beatriz Pina Smith ‘87.  The highlight of the workshop was the fourth annual networking event held at Fidelity, hosted by Tom Jessop ‘88.  

Interview Prep: Personal branding and a core value proposition are key to successful interviewing. 86 students further developed their elevator pitch and practiced interview skills with the Center for Career Development followed by successful career tips from notable alumnae including Mimi Doherty ‘02 and Christina Imrich ‘08.

Marketing Communications & Sales: Alumni led 34 students through the practical exploration of advertising, marketing, sales, and public relations including, JR Butler ‘08, Catherine Cote ‘18, Tyler Dooley ‘17, Katie Macdonald ‘07, Kerri Mannion ‘19, Courtney Quinn ‘96, Cal St. Denis ‘08.  Teams competed in the PepsiCo Challenge, each tasked with bringing SodaStream to the next level with short- and long-term strategic thinking. Thank you to our PepsiCo judges Rowan Burgess ’23, Maureen Connolly ’18, Alex Smith ‘14, and Chris Vandervoorn ’19.

Many of the students participated in more than one opportunity as they worked towards Business Certificate Program completion, including the month-long Excel Tutorial offered during the month of January.

Check out the @holycrossbusiness Instagram page for photos from the event and follow to stay up to date with future programming and highlights. 

No More Confusion: Your Ultimate Guide to Marketing Communication Lingo

 

Cartoon picture of business people talking

Considering that every industry has its own language, concepts and acronyms, try to familiarize yourself with this list if you are interested in the Marketing Communications industry. The list of need-to-know terms will continue to grow as time, techniques and technologies advance so feel comfortable asking about a term or acronym if you are unfamiliar with it because chances are that others are also in the dark when they hear “UX”, “KPI” or “CTA”. 

Analytics

In marketing, analytics refers to the process of analyzing data to determine the return on investment of a particular marketing activity. Marketers may also use the term analytics to talk about the dashboard or system they use to review and track this data.

B2B

This acronym is shorthand for business-to-business marketing. B2B companies are those that market their products or services to other businesses.

B2C

This acronym stands for business-to-consumer marketing. B2C companies sell their products or services directly to the end consumer.

Brand

A brand is the way a company is perceived and experienced by potential customers. Pieces of a brand include its logo and other design elements, the voice it uses when interacting with customers and the target customers it’s known for serving.

Brand awareness

The extent to which potential customers are familiar with your company and the distinct images or qualities that are associated with what you are selling.

Buyer persona

Buyer personas are the imaginary people marketers target when they design ads or create content like website copy. Although buyer personas aren’t real people, they are created based on data from actual consumers. These personas are then used to inform the audience, tactics and tone of the messages delivered.

Call to action (CTA)

 A call to action is a prompt that encourages website visitors to take a certain action, such as subscribing to an email newsletter or submitting a contact form. CTAs are used to guide potential customers through the next step in a sales funnel. Campaign

A campaign is a cohesive set of marketing activities designed to achieve a specific goal, like increasing sales for a certain product or spreading awareness of a new product feature.

Case study

Case studies are a type of content that typically showcases a company’s work with a past customer, often with a heavy focus on statistics or other quantifiable data that help highlight how the company achieved the desired results.

Cold calling/emailing

A tactic used by salespeople to contact potential customers via phone or email with whom the company has had no previous contact.

Content

Content is any piece of information that’s created to be viewed by an audience. This could include blog posts, email newsletters, social media posts, videos or even print brochures.

Customer journey

Continue reading “No More Confusion: Your Ultimate Guide to Marketing Communication Lingo”

Ciocca Center Intern Shares Path to Finance

Leif Johnson ’21, Economics Major
Fall 2019 Ciocca Center Intern


Coming into freshman year at Holy Cross I played lacrosse, and only lacrosse. That is who I was my entire life. I am very thankful for the lessons in teamwork and leadership along with the life long friends I made being that these are things I will have forever. I was never in any extracurriculars being that I truly thought all I would do is go to college, play lacrosse, and graduate with a job waiting for me. However, at the beginning of my sophomore year that all changed when I sat down and thought about all the things I wanted to explore on campus and beyond.  Continue reading “Ciocca Center Intern Shares Path to Finance”

Future Steps Workshop – I’m ready for the next step, are you?

“What are your plans for next year?” – The dreaded question that all college seniors are asked.

It would have been easier to ignore the frightening reality that I am graduating in four months, but with determination I ventured back to campus a few days early to attend the Future Steps workshop over winter break, January 15 & 16, 2015. This COES & Pre-Business workshop, taught by Mimi Doherty ’02 – Founder & President of Future Steps, is geared toward juniors and seniors looking for an internship or a full time job. We were all eager to learn the tools necessary to nail a job interview, write the perfect cover letter and present that 60 second pitch.

What did Mimi teach us?

  1.   How to answer behavioral interview questions
    1. What types of questions can you expect?
    2. Why are the interviewers asking these questions?
  2.  How to construct your resume
    1. Make sure it’s visually appealing
    2. Are your bullet points concise? Do they show what you’re capable of?
  3. How tell a coherent story
    1. Are you making sense? Are you using specific examples to back up your points?
    2. Are you using the three step rule to tell your story?
  4. How to tailor your resume and interview to company specific expectations
    1. Are you qualified? Do you meet their expectations?
    2. What stories do you tell?

Overall, I highly recommend this workshop to rising juniors and seniors. Mimi was incredibly generous in her willingness to help us develop our interview skills, resume and how to market ourselves in the workforce. Attending a liberal arts college has tremendous benefits for the real world.  However, most Holy Cross students lack the proper language to leverage our unique academic background. This workshop will help you choose key vocabulary to enhance your brand and land that first job. I can honestly say I am much more prepared for the job search process.

I’m ready for the next step, are you?


Thanks to Grace Chmiel ’15 for this honest reflection and review of the new COES Future Steps Workshop taught by Mimi Doherty ’02, Founder & President of Future Steps.  Good luck in the job hunt, Grace – we are confident in your success!

As always – check out the new COES instapage @HCPrebusiness and watch for the next blog post…

Cassie Gevry
Associate Director, Entrepreneurial Studies

This is Summer Business Program: Grand Finale

Sorry for the delay!  Here is the final installment of Frank DeLeo’s ’14 guest blogger series.  We are so excited to here how it all ended!

Game day: Friday, June 22. The big day had finally arrived. Four weeks of preparation and hard work has lead up to a mere 30 minute presentation. We practiced for hours upon hours. Execution was the final step, and my team was determined to knock ‘em dead.

That morning I woke up at 6:30 to meet Mr. Corria and the team at 7 before the first presentation started. Although our presentation wasn’t until 10, Mr. Correia couldn’t speak with us once the competition began at 8. We ran through our presentation once more, and Mr. Correia gave us a pregame speech that calmed our nerves (for the time being). He told us that we knew the information, and how he was more than confident in our ability.

The team decided to take an hour to go back to Carlin, get dressed, and get in the zone. We met up at 9:15 outside the Science Library. Dressed to impress, the team decided to run through the presentation one final time. As 10 a.m. kept getting closer and closer, nerves surfaced. At any moment we would be called in…

Personally, I believe that our presentation went off without a major hitch. We all remembered our transitions; however, each of us fumbled over a couple lines, but recovered nicely. We were all nervous, but then again who wasn’t? I think we got our point across and articulated ourselves clearly. The professionalism that a corporate presentation should have was unmatched by any team. Business cards, transitions, dress, and mannerisms were all perfectly executed. I couldn’t have been happier with our performance.

After the presentations, it felt as if a weight had been lifted off my shoulders. Walking back to Carlin, I couldn’t believe four weeks flew by that quickly. I got changed into casual clothes for lunch and sat in the AC of the science building until it was time to hear the results.

Unfortunately, my team didn’t come away with a win in either the elevator pitch or the Home Depot presentation. Despite this fact, Mr. Correia told us how proud he was of us during his reflection on working with us as a team. Hearing him talk so highly of us was uplifting and motivating.  Although we all wanted the win, the SBP was about the experience.

The Summer Business Program was a phenomenal opportunity that taught me so much about the world of business. After participating in the ELW, the in depth business exposure I was looking for was fulfilled, especially in marketing and advertising. There were so many aspects of business I had no clue about. From finance to global expansion and everything in-between, I have pages of notes on every subject.

One of the greatest aspects of the program, in my opinion, was meeting distinguished Holy Cross alumni. Every person that spoke volunteered to educate the next generation of crusaders. Through numerous conversations, the business world isn’t as mysterious as I once thought. I am optimistic about becoming successful in the business world despite being a psychology major. Through my time in the program, I have gained a newfound interest in pursuing a career in business (if law doesn’t work out). Interning is definitely my next step.

Aside from the speakers, the mentors deserve a special thanks and separate category as a reason someone should do the SBP. The six mentors took 4 or 5 individuals under their wing to guide them through the project and teach them everything they could about business.

For my team, Mr. Correia was always excited about working and educating us with his expertise. He was constantly there for help and to ask questions because of the immense amount of information we needed to absorb. In addition, my team learned about professionalism and presentation skills, not only business. One quote that will never leave me is, “Tell ‘em what you’re gonna tell ‘em, tell ‘em, tell ‘em what you told ‘em.”

Overall, the SBP yielded valuable information and honed my presentation and leadership skills. Much of what I learned is applicable now and in the future: making ethical decisions, public speaking, organizing a presentation, and networking just to name a few.

When I signed up for the SBP I thought I’d never like business because it was only about numbers. Through the program, I came to the realization that the business field is so much more than finance. I now have an open-mind to a potential career in business down the road.

After graduating from the Summer Business Program, I’m ready. Are you?

Thanks, Frank!

Teams 3 & 4 took home the prizes, but all of our students deserve a huge congratulations for their hard work and dedication.  SBP was a huge success and COES can’t wait until next year! Check our our facebook page for pictures and updates on SBP!

As always, don’t forget to “Like” us on FACEBOOK and look for our WIBSBP and ELW groups on LinkedIN!

Kaithlyn

Kaithlyn Kayer
Associate Director, Entrepreneurial Studies

David Chu
Director, Entrepreneurial Studies & Pre-business Advisor

This is Summer Business Program: Part 4

Here’s another one from Frank DeLeo ’14!

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Week four began our quest to obtain a victory on Friday after all the trials and tribulations of the Summer Business Program. The stress and anxiety set in early when trying to perfect our presentation. Every bullet, every sentence, and every movement had to be rehearsed and scripted. The PowerPoint needed to be clear and concise to get our ideas across. Most importantly we needed to look and sound our best in order to be the epitome of a real business presentation: professional.

The week began with a session on career planning. Taught by Pam Ahearn and Amy Murphy, we learned the nuisances of navigating the Holy Cross website and LinkedIn to find alumni not only for internships and jobs, but also for informational interviews.

The Holy Cross network is a phenomenal resource that I will continue to tap into during my last two years at HC, and even after graduation. I still don’t know what I want to do with my life after college, but I have a strategy to piece together my varying interests. By taking advantage of everything Holy Cross has to offer: the academic internship program, study abroad, ELW, SBP, etc, I can gain a better understanding of my likes and dislikes.

During my journey, I know that the network is always there for me to ask questions. The most important take away from the session was that alumni want to help, so I should never hesitate to contact them. After Monday, my two primary summer priorities became networking and setting up my LinkedIn profile.

As the week went on we were taught how to use Microsoft Office tools such as PowerPoint and Excel. Wednesday’s session on PowerPoint and presentation skills with Jessica Blau’08 and Roger Lobo ‘04 provided pertinent information to incorporate into the pitch.

During the session, we learned about tips and tricks for PowerPoint, verbal delivery, and slide content. My team took this new knowledge and touched up our presentation before we asked Ms. Blau to film our first dry run. I always hate watching myself on film, but the team and I discovered a lot from watching ourselves. We were able to see areas in which we could improve and mistakes that needed to be corrected by Friday. Thursday was the day to make those corrections.

When Mr. Correia told us that Thursday meant perfection, he wasn’t kidding. The team had no idea what to expect at 10 a.m. for the start of our meeting in Smith 155. We began with sharing all of the new information we had learned in our sessions, in addition to our perfected PowerPoint. From there, we jumped right into the dry runs. Every movement and sentence was scrutinized. People forgot lines, swayed in place, stepped forward wrong etc. Each time we made a mistake Mr. Correia would say, “Do it again.”

After a few tries, we got the hang of it. All that remained was being able to control our nerves the next morning and remember the transitions. We were confident in the content of our presentation and our ability to pitch the information. We simply needed to execute.

At 2 p.m., Mr. Correia had to go talk to the parents at Gateways. His wife couldn’t make it, so he needed someone from the team to go with him. I volunteered to talk to the parents with the mentality that I’d be sitting on a panel answering questions. Oh how wrong I was. It turned out that I had to speak in front of an almost full ballroom of parents with no preparation. I was terrified, but it was a great public speaking experience. I told my story and explained how the parents should let their children grow up, but still be involved in their lives for support and advice.

After my near heart attack, the team reconvened and decided to go practice separately for tomorrow. We had rehearsed so much that we needed a break to get our heads on straight. Mr. Correia left us to work by our own accord, and trusted us to be ready for game time, 10 a.m. Friday morning.

We were as ready as we’d ever be.

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I can’t wait to find out how they did!  Thanks again, Frank!

As always, don’t forget to “Like” us on FACEBOOK and look for our WIBSBP and ELW groups on LinkedIN!

Kaithlyn

Kaithlyn Kayer
Associate Director, Entrepreneurial Studies

David Chu
Director, Entrepreneurial Studies & Pre-business Advisor

Welcome Back & Upcoming Events!

It’s a new year, a new semester and a new blog post!  We hope you all had a nice long winter break.  We’ve got a great spring schedule planned and are looking forward to seeing lots of new faces at our events.  Make sure to check the COES & Prebusiness calendar regularly so you don’t miss out.

Here is a quick look at the 2 speakers we are co-sponsoring with Career Planning next week.

Leadership Careers After Holy Cross:

Hear from Crusaders turned Corporate Executives

Fred Eppinger ’81

President & CEO of The Hanover Insurance Group

Dick Lavey ‘89

Senior Vice President, Chief Marketing and Distribution Officer

Tuesday, January 31 • 6:00-7:30pm • Hogan Jenks Suite A

Fred Eppinger returns to Holy Cross to speak about The Hanover’s Future Leaders Program, his leadership journey, and the insurance industry.

Space is limited so please RSVP in Crusader Connections by Monday, January 30th. After you log-in, click on the “Workshops/Events” tab. Attire is business casual.

For more information on Fred Eppinger and The Hanover Insurance group, please click on the following links:

Leader’s Edge Magazine “The Wizard of Worcester”

Fred Eppinger Profile – Holy Cross Magazine

“Think Public Relations is About Schmoozing and Spinning?”

Eric Starkman

President and founder of STARKMAN, a New York based public relations agency.

Thursday, Feb. 2 6:30 p.m. Hogan  Suites B & C

Check out this great article about the event!

As always, don’t forget to “Like” us on FACEBOOK and look for our WIB, SBP and ELW groups on LinkedIN!

Kaithlyn

Kaithlyn Kayer
Associate Director, Entrepreneurial Studies

David Chu
Director, Entrepreneurial Studies & Pre-business Advisor