Name: Jack Milko
Class Year: 2020
Title: PR & Communications Manager
Organization Name: SPORTFIVE
1. In one sentence, what does your job entail?
Writing and publishing content that informs external audiences about SPORTFIVE’s business while offering insight into sports marketing’s latest trends and developments; drafting and distributing corporate press releases to key stakeholders and media; outlining and planning internal communications for company-wide updates and newsletters; collaborating with SPORTFIVE’s Global Marketing and Communications team to create and publish social media posts that are informative, digestable, and impactful.
2. What planned and unplanned events connected you to your industry and your first employer after Holy Cross? How did you learn/decide it was a good fit for you?
Communications/Media Networking event in NYC in January
3. What were you involved in when you were on campus?
WCHC Sports, The Spire, Club Golf, Club Soccer
4. What was your major and how did it affect your career decisions?
Political Science. My major at Holy Cross opened my eyes to how the world works, helped sharpen my critical thinking skills, and gives me the perspective of how different cultures and peoples interact with one another – a huge asset considering I know work for one of the largest sports agencys in the world with a presence on five continents.
5. What are one or two skills that you developed at Holy Cross that you use in your work?
Critical Thinking, Analyzing, Formal Writing
6. What advice do you have for students on campus today?
Network, network, and network. Reach out to someone and build a relationship. You never know how that will pay dividends down the road. But you also have to realize that nobody is going to offer you a job just like that. Yet, that person could be helpful in 5-10-15 years down the road.
7. What are your thoughts on how AI has impacted or will impact your industry? What advice do you have for students as they prepare to enter a professional world where AI is prevalent?
Be ready and willing to adapt.