Name: Karina Camargo
Class Year: 2016
Title: Senior Manager, Ad Sales Marketing
Organization Name: Fubo
1. In one sentence, what does your job entail?
I lead the creation and management of on-brand ad sales marketing collateral, RFP responses, Google Slides presentations, social media strategy (especially on LinkedIn), and campaign coordination to drive ad sales growth and support the sales team through compelling design, messaging, and performance tracking.
2. What planned and unplanned events connected you to your industry and your first employer after Holy Cross? How did you learn/decide it was a good fit for you?
After attending one of the Women in Business conferences, I cold-emailed one of the alumni attendees who told me about the NBCU Page Program. I applied and was accepted and that was how I broke into the media/entertainment industry officially which led to my first full-time employer after Holy Cross. I was hired full-time at NBCUniversal in the Hispanic Group as a Marketing Coordinator, Network Partnerships for Telemundo, Telemundo Deportes, and Universo. The Page Program was the perfect way for me to learn and decide if media/entertainment was a good fit for me because it allowed me to experience assignments in different departments to explore what I might like.
3. What were you involved in when you were on campus?
LASO, Dance Marathon, FLA Program Cultural Liaison, Summer Orientation Leader, Odyssey, and The Crusader.
4. What was your major and how did it affect your career decisions?
Spanish/German double and it affected my decision to launch my career in Hispanic media/Spanish-language television (working for Telemundo)
5. What are one or two skills that you developed at Holy Cross that you use in your work?
Organizational and project management skills, as well as attention to detail.
6. What advice do you have for students on campus today?
Build a strong foundation in marketing and media through internships and by taking classes that Holy Cross offers related to this and your passions. For example, my senior year I took Persuasive Communication (the closest thing to a marketing course offered at the time) which required an internship and I landed an internship at Univision Boston for that course. I also did an independent study on Music Business because the material interested me personally, given my passion for music and I was able to tweak it towards the areas of Latin music and digital media. Don’t be afraid to think outside the box for your coursework!